twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
Click here to subscribe to the For Momentum twINFO RSS and this curated list of valuable resources will be waiting for you to peruse at your convenience.
70+ ESSENTIAL RESOURCES FOR MAKING A DIFFERENCE ON THE SOCIAL WEB
Holy resource Batman!! Well, talk about your compilations…this list includes a link to everything from “How to implement a social good campaign on Facebook” to “The 7-stage evolution of a socially responsible brand”. Click and learn!
CHILI’S CREATE-A-PEPPER TO FIGHT CHILDREN’S CANCER
Campaign of the week! Extremely successful Chili’s cause campaign is even ‘hotter’ (ha!) this year with an added viral component. It will be very interesting to see what will be raised compared to the previous year. This is a great example of a campaign done right.
CAUSE MARKETING VERSUS SPONSORSHIP – WHAT’S THE DIFFERENCE?
Blog written by subject matter expert Jocelyn Daw that makes good distinctions and provides useful points on the differences between CM & sponsorship. Someone could create a very nice chart using this information.
JWT EXPLORES TRENDS IN SOCIAL GOOD
A couple more trends (or should I say “macro trends”) & buzzwords for your CM glossary folks! Summary of JWT’s September survey of trends in Social Good. Includes survey data on the rise of “shared value” (that term is SO 2-weeks ago) and the end of “goodwashing”. Click here to download the actual report.
CARVING FOR A CAUSE: BETTER HOMES AND GARDENS OFFERS PUMPKIN STENCILS THAT BENEFIT CHARITY
Fabulous blog that was retweeted multiple times highlights a ‘cutting edge’ (get it?) campaign benefiting Rebuilding Together. What? Self promotion? Who said that?