twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
Click here to subscribe to the For Momentum twINFO RSS and this curated list of valuable resources will be waiting for you to peruse at your convenience.
NIKE BACK FOR THE FUTURE
Hot campaign of the week. Stay current people!
TEN INSIGHTS ON THE STATE OF CORPORATE PHILANTHROPY
Interesting update on the Council on Foundations ongoing research initiative “designed to set a new agenda and equip the field with tools to transform corporate philanthropy in practice and as a profession”. I like that the Council is laying it on the table with one of the questions, “how can it (CP) have a greater impact on society and on a business’s bottom line?” So that the focus remains in the neighborhood of mutually beneficial, which is where I live by the way!
NEXT-UP FOR CAUSE RELATED MARKETING
Blog written by the Director of Communications for VolunteerMatch that includes Insights on benefits created by utilizing communications platforms. Includes a couple specific examples for clarity.
THE BUSINESS OF GIVING
This link will take you to Social Cast’s infographic detailing the business of giving – click on the image to enlarge. This was posted in June so it is not the most ‘of-the-moment’ info (contrary to what I usually include in twINFO of course) but, it is an easy-to-read, aesthetically pleasing illustration of corporate giving. Nice pictures and small words – what more could you ask for!
CREATING SHARED VALUE: A HOW-TO GUIDE FOR THE NEW CORPORATE (R)EVOLUTION
Very very long (yes this is my way of admitting I did not read the entire thing- YET) “how-to guide” on creating, and the importance of, shared value in corporations. While all the information may not apply directly to cause marketing there are some obvious and important overlaps.