Trying to keep up with the latest tools, technologies and innovative services that can help us achieve social good can be maddeningly time-consuming. Our goal is to help you focus and spend time on those things that help raise money and awareness for your cause.
Today’s post features one, not-quite-so-new, yet fabulous 360 degree resource which will help you think creatively about your cause marketing and fundraising efforts.
1. GOOD. In their words, “GOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Since 2006 we have been making a magazine, videos, and events for people who give a damn. We are people, businesses, moms, kids, artists, organizations, policymakers, students, teachers, and engineers. All united in one simple idea, each elevated by being connected. Let’s do what works and never default to what doesn’t. Join us, and together we’ll power what works.”
- In my words, they cover good news — people doing good, businesses doing good, nonprofits doing good and technologies that can bring people, businesses and nonprofits together to do more good. You get the idea.
- GOOD recently acquired Jumo which they say “is a big step toward an evolution” that they’ve been planning for a number of years now.
- As they move from a media outlet to an engagement platform, they recently launched a new tool called GOOD Maker. This tool is designed to help individuals and organizations tap the ‘GOOD’ community by sharing social change ideas and capitalize on the community’s energy for financial support and awareness of important issues. They break it down in four simple steps, as follows:
- In March, for example, when employees around the US spent hours pouring over their March Madness brackets, GOOD Maker featured a challenge to ‘Use Sports for Good’. There’s still time to participate, the Sports Challenge closes on April 16.
- Through GOOD Corps LLC, an independent, yet affiliated agency, they work with some of the biggest brands to help them engage further with the community. Impressive case studies mention, Starbucks, IBM and Toyota Prius. Current cause campaigns include the Great American Teach-Off with the University of Phoenix, GE, Levi’s and many others.
- It’s inspiring. Take a couple minutes and sign up for the daily GOOD . I so look forward to my daily dose of powerful stories about like-minded people, businesses and creative projects. I hope it will inspire you, too.
Stay tuned for more Cause Marketing Tools & Fundraising Services for Non-Profits in future blogs, and by all means, if you have a favorite ‘time saver’ to share, please let me know.