Client feature: The Obama Foundation – My Brother’s Keeper Alliance
OVERVIEW
In 2021, The Obama Foundation issued an RFP to solicit proposals for fundraising strategy development for My Brother’s Keeper Alliance. President Obama launched My Brother’s Keeper (MBK) in February 2014, in the aftermath of the tragic killing of Trayvon Martin, to address the persistent opportunity gaps facing boys and young men of color, and to ensure all youth can reach their full potential. MBK focuses on building safe and supportive communities for boys and young men of color where they feel valued and have clear pathways to opportunity. Despite strong corporate support for The Obama Foundation, MBK lacked public brand recognition. MBK engaged For Momentum (FM) to drive marketplace awareness and sustainable partnerships.
STRATEGY, ACTIONS & RESULTS
For Momentum began our work with an immersion to understand MBK’s current state, including a review of program materials and stakeholder interviews. A large portion of our work included a marketplace analysis and a landscape scan. After the murder of George Floyd in 2020, companies were re-evaluating their equity-related corporate giving and many nonprofit organizations developed new equity-related programming. To inform our strategic recommendations, FM analyzed trends, companies that were engaging, how they were investing, and the ways organizations attracted partners.
Following our analysis, we refined the MBK strategies, ensuring they achieved maximum relevance in the fundraising landscape and stood out from the sea of competitive DEI offerings flooding the partnership marketplace. We created unique partnership value propositions for MBK’s existing initiatives, recommended new benefits to offer to attract more robust corporate partnerships, and suggested ways MBK could further engage corporate stakeholders including employees, consumers and leadership, along with topline ideas for Advisory Council growth.
In the next phase of work, For Momentum enhanced MBK’s sales materials by reviewing and updating key pieces. We bolstered the positioning of partnership opportunities by creating new materials and a master sales deck, outlining key partnership opportunities and activation ideas to engage potential partners.
To maximize sales readiness, For Momentum built a targeted prospect pipeline of dozens of Fortune 500 companies, meticulously researched and strategically positioned for success. This ensured MBK was equipped to establish strong corporate connections, expand brand presence and drive revenue growth.
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