IMPACT 2020: The Virtual Experience will take place September 16, 4:00–5:00 pm with a keynote address from Xavier Ramey, CEO of Chicago-based Justice Informed. We are excited to feature Mr. Ramey, an internationally recognized public speaker and award-winning social strategist and change maker. He brings a wealth of experience to CSR professionals and offers catalytic strategies for inclusion, philanthropy, corporate social responsibility, and community engagement.
We wanted to dig a little deeper to see how nonprofit organizations are reacting and how they are adjusting their own diversity, equity and inclusion (DEI) policies. In late July For Momentum held intimate roundtable discussions with corporate partner practitioners to discuss how DEI issues are influencing their relationship development process. Much of the discussion centered around how these issues impact their corporate vetting and funding acceptance policies.
Our agency has long advised that corporate partner policies are an essential tool that not only make procedures more effective, but also ensure proper stewardship of an organization’s reputation and maximize effectiveness. There are many practical benefits that can be derived from purposeful corporate partner policy development. Over the years we’ve shared best practices including corporate partner policy checklists, scorecards and other tips and tools. Now would be a good time to do a policy tune up. There’s time to make adjustments that can go a long way in accelerating activities and creating operating efficiencies as we head into the busy fall and year end season of giving.
One small silver lining from pandemic and social injustice crises is an increased investment in ERG’s, giving them a seat at the table when it comes to making cause and social impact partnership decisions. Even though ERG’s have been around since the 1970’s (and likely before), many exist despite inconsistent resources or even a consistent strategy. Historically volunteer-led and lacking in funding, companies have a real opportunity to give employees a voice, improve connection and increase authentigration.
Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. You can do more than share updates and pictures, though. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward.
Invest in deeper integrations in partnership work. Consumers today, especially Gen Z and Millennials, want to see true connections and meaningful impact beyond one-time campaigns. Causes and companies will need to work harder than ever before to ensure cause efforts are ‘authentigrated’ by all partners and not at risk of being seen as cause-jacked promotional stunts.
The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.
goPuff has committed to match up to $1 Million in support of Boys and Girls Clubs across the country that are providing critical support those most in need by aiding families of first responders with meals and academic virtual learning support during the pandemic.
Last week, GivingTuesday announced #GivingTuesdayNow, a global day of giving and unity set to take place on May 5, 2020 as an emergency response to COVID-19.
This is an opportunity for nonprofits and companies to raise awareness and funds for causes they care about. To help, we pulled together three tips for both nonprofits and companies to help prepare your #GivingTuesdayNow campaigns. These strategies can help you multiply your impact, highlight the work you’re doing for the community, and go to market quickly.
A COVID-19 resource roundup for Cause Partnership Professionals
Companies with strong cultures and core values tied to partnerships tend to perform better. It’s not surprising that many of the companies with the best CSR reputations also make up the Fortune 100 – Disney is an excellent example. Companies that demonstrate their genuine commitment by using their products, services and profits to make a lasting impact will experience greater employee and customer loyalty.