By: Mollye Rhea As cause campaigns shift and adapt with new digital activations, in-store experiences, and even adopting AI technology, […]
With the year winding to a close let’s glance back at the trends that helped define cause marketing in 2018. As companies embraced brand purpose to connect with consumers and employees, we saw brands taking stands, the rise of corporate disaster philanthropy, new employee engagement strategies, the continued growth of #GivingTuesday and traditional cause campaigns still going strong. These trends all made socially responsible efforts a winning proposition for companies, nonprofits, and the community.
Increasingly, employees demand options when it comes to giving time and money through the workplace. The Giving USA Special Report on the Evolution of Workplace Giving, recently released by the Giving USA Foundation and Indiana University Lilly Family School of Philanthropy, cited a large body of research that led to three main conclusions about how employee engagement and workplace giving is evolving:
Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.
Simply having a corporate volunteer program in place is not enough anymore to attract and retain Millennial and Gen Z employees. Volunteer programs need to be designed to promote leadership skills and enhance career trajectory. Skills-based volunteering is a great way to do both while increasing job satisfaction.
NCR Foundation’s mission is to strategically partner with nonprofits in Georgia, nationally and globally to support projects that ultimately provide opportunity. Yvonne is responsible for leading the strategic direction of the Foundation and making funding recommendations to the trustees.
Harry’s approached partnership similarly to how we did at City Year: real, long term, and most importantly, impactful. Harry’s authenticity is what enticed me into working here, and I can already see just three months in that Harry’s social mission isn’t just something we talk about externally, but something we live and breathe every day.
Who doesn’t love HoneyBaked Ham? In addition to serving up delicious food, philanthropy takes a top spot on the company’s menu. As Chief Marketing Officer of HoneyBaked Ham, Jo Ann Herold champions the brand and its CSR efforts.
With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.