At the Cause Marketing Forum 2011 Conference, For Momentum sponsored a snap poll of attendees to gain feedback about the state of cause marketing in today’s business landscape. Many research studies* point to high interest levels in cause offers from consumers. Coupled with research substantiating favorable opinions and increased interest levels among corporations for integrating cause and CSR into their plans, the time seemed right for great growth in the cause segment.
With this powerful combination of strong interest from consumers and corporations, one could assume that cause marketers would find their work to develop alliance programs getting easier. Yet, in an instant poll of Cause Marketing Forum attendees, fewer (42%) attendees consider it getting easier to develop cause programs while 44% consider it getting harder. How does this compare with your own experience?
The CMF Snap Poll will provide information to help cause practitioners gauge their own experiences with industry peers. Topics covered include primary motivations for engaging in cause alliances, economic impacts on cause alliances, staffing services for managing cause programs and more. Please participate in the poll and share your perspectives. It will only take a minute. The full study results will be available through the Cause Marketing Forum.
*Cause Marketing Forum Research page: Click here to view numerous valuable research links.