Client Feature: Wounded Warrior Project
OVERVIEW
The Wounded Warrior Project (WWP) is a leading non-profit organization in the United States that focuses on supporting post-9/11 Veterans. They provide various programs and services to address the physical and mental health needs of wounded service members, as well as career counseling and long-term rehabilitation care. WWP also advocates for policy changes to ensure Veterans have better access to government benefits and resources. Their mission is to empower Veterans to live successful and fulfilling lives after their service.
WWP recognized the need to modernize their corporate partnership sales materials to optimize their positioning for today’s social impact goals and to attract a broader range of potential partners. They engaged For Momentum for a complete refresh. We embraced the challenge, crafting a compelling narrative that resonates with corporate audiences and achieves WWP’s goal of expanding and diversifying its portfolio of corporate partners.
STRATEGY & ACTIONS
To gain a deep understanding of WWP’s needs, For Momentum began with a comprehensive internal assessment. This involved analyzing sales materials, partnership programs, and current partners, along with reviewing previous assessments and briefs. We then facilitated a client debrief to gather diverse stakeholder perspectives.
RESULTS
Leveraging insights learned from the internal review, For Momentum created two distinct layout design concepts for WWP’s selection. We developed a suite of sales materials, including a customizable proposal template, a pitch deck with suggested appendix slides, and three compelling case studies highlighting WWP’s impact.
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