By: Allison Basco
In Part 1 of our new series, Tech for Good, we established that technology plays a vital role in any nonprofit. We covered specific technology that can help your nonprofit manage your partnership outreach. If you missed Part I, you can find it here—Tech for Good Part I: Digital Tools for Finding and Managing Corporate Partnerships.
Once you have secured your partnerships, POS tools can help you fundraise. This technology is extremely helpful during monthly campaigns—such as Alzheimer’s Awareness Month—when you want to highlight your nonprofit’s mission statement and increase donations. POS donations are imperative for nonprofits. According to NPR, nonprofits raised $749 million nationwide from POS donations during 2022—a 24% increase from 2020.
POS Fundraising
POS fundraising helps you engage your corporate partner’s consumers, raising awareness and funds for your mission. Understand which POS solutions are available to help ensure your organization gains the most funds from the transactions. Check out these solutions. Many others are also available.
- Offers digital giving solutions for nonprofits and businesses to support social impact partnerships in-store, online and in the workplace.
- Integrates into POS systems and allows for customized branding, donation amounts and incentives such as coupons.
- Provides QR codes that can be added to tables, packages, signs or in-store collateral and
- Geo maps allow nonprofits/businesses to track donations by store location.
- Lets you seamlessly add donations through corporate partner online commerce platforms using Pledge’s Give & Grow Shopify App or their Donation API.
- Allows cause partners to choose a variety of options for consumers to give—at checkout with roundup and customized amounts, through the purchase of select products and with subscription orders.
- Includes an impact calculator that shows customers the impact of their donation in real time.
- Enables partners to track the business ROI of their partnership on a reporting dashboard, which includes stats such as lifetime value, average order value and repurchase rates.
- Integrates with businesses’ existing ecommerce, in-store, email and customer loyalty technology like Shopify, Salesforce Commerce Cloud, Big Commerce, Magento and custom APIs.
- Allows cause partners to customize how consumers can donate—roundup and specific amounts at checkout, default with every purchase or through select products.
- Builds customer loyalty beyond checkout through post-purchase donation opportunities.
- Covers commercial co-venture (CCV) regulation and compliance.
Compliance
Compliance and transparency are critical when entering a cause marketing/CCV relationship. . If a nonprofit is engaged in the solicitation of funds through a POS, varying are state laws require registration, reporting and disclosure. Compliance can be overwhelming, so we’ve provided the following resources to help you make sure your cause marketing partnerships are compliant.
Change: Common donation activations like percent-of-sale donations and roundups at checkout have new compliance guidelines as emerging legislation redefines what it means to be a charitable fundraising platform. The Change solution manages compliance so your organization can run the most effective cause marketing campaigns. Change provides industry leaders who are experts at cause marketing compliance to help your organization with complicated state filings so you can stay up to date with compliance laws.
Perlman & Perlman: For more than 60 years, this law firm has provided legal counsel for the philanthropic sector.. These lawyers are committed to serving clients seeking positive social impact, including large nonprofits, private foundations, educational institutions, religious organizations and social enterprises.
To gain the most from your cause partnership’s efforts, consider the imperative role of POS technology. By leveraging these systems, nonprofits can maximize donations, raise awareness and fuel their mission. Corporate partners can meaningfully engage their consumers and employees, build brand loyalty and authentically demonstrate their brand values.
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