Of course, staying alert to new trends and adapting efforts accordingly is vital. But, it is also wise to establish and continually improve your cause marketing fundamentals. Today, I’d like to draw your attention to some solid guidance available for free to you in our blog posts, webinars and downloadable resources. These cause marketing sales tips and other fundamentals have stood the test of time. We want to be sure you didn’t miss them.
CAUSE MARKETING SALES SUPPORT:
We like to compare the creation of cause marketing partnerships to the blossoming of a love relationship. In both, success in the dating phase can significantly increase the chances of a long and happy union. As we all know, there is a lot that can go right -or wrong- during the dating phase. The blog posts below will hold your hand (see what I did there?) through the partnership-building process, helping you to achieve your goals (cause marketing partnership bliss?).
Blog Posts:
Series: Asking for Support: Myth Busters, Part 1
Series: Asking for Support: Myth Busters, Part 2
For Momentum offers a variety of cause marketing sales support services. Give us a call to learn more about how we can enhance your organization’s corporate cause alliance needs.
GOOD CAUSE MARKETING FUNDAMENTALS:
If you, or someone on your staff, are new to cause marketing or if you would like to brush up on your fundamentals, we recommend the following free webinars and blog posts:
FREE 1-hour Cause Marketing Forum Webinars taught by Mollye Rhea, President & Founder of For Momentum for the Cause Marketing Forum:
Cause Marketing 101 for Nonprofits
Cause Marketing 101 for Business Professionals
Blog Post Series: Nurturing Stronger Corporate Alliances – From The Inside Out
TAKE ADVANTAGE OF THESE FREE RESOURCES:
We encourage you to sign up for our monthly e-newsletter and utilize our blog posts and free downloadable resources to support your important work. We share insights, guidance, tips, examples and research because we believe that together we can make a meaningful impact through collaboration.
Cause Marketing FOCUS – Blog Post Categories & # of blog posts:
Cause Partnership Best Practices (71)
Cause Marketing Return On Investment (ROI) (15)
Cause Marketing Sales Support (20)
Please let us know if you have topics of interest that you would like us to cover in future blog posts. We’re here to serve!
