By: Ashley Byars
As we wish every Breast Cancer Awareness Month campaign massive success this year, these campaigns have really grabbed our attention. We’re always looking for creative ideas that wow corporate partners. Get fresh inspiration from our favorites.
Breast Cancer Research Foundation and KnitWell: a Passion for Fashion That Counts
The Breast Cancer Research Foundation (BCRF) is the world’s largest private funder of breast cancer research. It’s dedicated to ending breast cancer by advancing the work of the world’s most promising scientists.
KnitWell Group is a major fashion retailer that brings many of the most beloved women’s brands to market, including:
- Ann Taylor
- Chico’s
- Haven Well Within
- Lane Bryant
- LOFT
- Soma
- Talbots
- White House Black Market
Building on a 20-year partnership with five brands that has raised $67 million for BCRF, this year’s campaign will unite all eight brands with the same goal—raising a collective $10 million for BCRF.
The innovative Sisterhood of Strength Campaign features 20 influencers who are resilient breast cancer survivors, thrivers and KnitWell brand lovers. The number was chosen to mark 20 years of fundraising progress and recognize KnitWell’s 20 million active customers who can make a real difference to research.
Influencers include:
- Tiffany Dietz and Tegan Higgins of @TandTTwinTalk
- Health advocates Sarrah Strime Bentley @SarrahStrimelBentley and Aisha Patterson @Aisha_Patterson
- Sports Illustrated model Allyn Rose @AllynRose
The influencers will be featured in fall looks photographed by fashion and celebrity photographer, Mei Tao, and captured on video by Merciful Thieves.
A menu of campaign activations gives online and physical stores flexibility in customer engagement:
- Percentage of sales donated
- KnitWell matching donations
- Percentage of Care Card purchases donated
- Product discounts
Pink Fund and Ford Smooth the Road to Recovery
Pink Fund provides breast cancer patients in active treatment with financial assistance to cover everyday bills, including housing, utilities, insurance and transportation.
Early in The Pink Fund’s growth, they found the perfect partner in Ford and its Warriors in Pink program to offer free rides to appointments. Twelve years later, The Pink Fund and Ford are celebrating a milestone—$2 million in mobility assistance for those with breast cancer in need.
Last month, the results of a survey of volunteer Pink Fund recipients to learn how financial challenges affect their treatment and quality of life was published in the American Society of Clinical Ontology Journal. It’s an important step in opening up the conversation throughout the medical community.
Susan G. Komen and U.S. Bowling Congress on a Roll
Susan G. Komen’s partnership with the U.S. Bowling Congress (USBC) continues this year with its signature creativity. The partnership provides a digital platform for volunteers to organize Bowl for the Cure events and for donors to support the cause directly or by shopping Bowl Pink apparel and novelties at a discount.
USBC is also giving away a bowling ball a week during October, and donations of any amount are entered for a chance to win. To help spread awareness, complimentary Bowl for the Cure computer and Zoom backgrounds are also available.
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