Truth Initiative, the nonprofit organization behind the award-winning national youth tobacco prevention campaign, truth®, celebrates its 20th anniversary this year so it seemed like a good time to catch up with Christy Hartsell, vice president of corporate partnerships and co-marketing.While the youth smoking rate dropped to historic lows – today 5.4 percent (about 1.3 million) of American teens smoke – e-cigarettes may be turning back the clock on progress in the fight against tobacco and addicting a new generation to nicotine, with the Surgeon General declaring the rise in youth vaping an “epidemic” last year.
Break Through the Cause Clutter with Corporate Partnerships
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.
Take 5: Paula Schneider, President and CEO, Susan G. Komen
About 154,000 women and men are living today with incurable breast cancer – metastatic disease, or breast cancer that has spread from the breast to other organs and bones. We’re in a race to save those lives. Breast cancer is the second leading cause of cancer death in women in the United States. It wreaks havoc on women, men and families.
Five New Year’s Resolutions to Refresh Your CSR Programs
There are five resolutions CSR professionals can review to determine the health of their CSR programs and refresh them where necessary:
Beyond Giving Season: How Children’s Hospitals Can Engage Corporations All Year
Look inside our Trends Snapshot:Corporate Giving & Children’s Hospitals for more ways that children’s hospitals can tap into corporate networks to expand their fundraising efforts all year long.
How I Managed Social Anxiety After Breast Cancer
Rosie Mankes currently serves as ForMomentum’s Director of New Business Development. She is both a lung and breast cancer survivor and we are proud to have her on our team. After her second cancer journey, she decided to become a Certified Life Coach and Motivational Speaker with the goal of helping woman diagnosed with breast cancer work through their day-to-day challenges in order to make it to the operating table, recovery, treatment and beyond. To learn more about her and her services, contact Rosie here.
Top 10 Plays to Win #GivingTuesday
Are you ready for some giving? #GivingTuesday brings together the collective power of partners – nonprofits, civic organizations, universities, companies, […]
Disaster Donor Fatigue – Will it Affect #GivingTuesday?
“Will hurricane relief and recovery efforts effect #GivingTuesday fundraising?” For Momentum’s president and founder Mollye Rhea was asked the same question on LinkedIn. Her response was: “With the devastation of Harvey and Irma and the anticipation of what Jose, Maria and Lee will bring, I think hurricane relief efforts would make an ideal topic for #GivingTuesday fundraising projects. As we know, recovery will be taking place in the impacted communities for years to come.”
Managing Corporate Partnership Dynamics Webinar
Join Michele Egan Sterne, Vice President at For Momentum, for a round-table discussion with Rachel Gershwin, Director of Corporate Sponsorships at Make-A-Wish America and Amanda Lepof, Executive Director Corporate Fundraising at American Red Cross. These seasoned corporate professionals will discuss actionable takeaways, best practices and provide insights backed up by data you can take to key stakeholders in order to affect change.
Take 5: Charles Best, Founder and CEO of DonorsChoose.org
Charles Best leads DonorsChoose.org, the pioneering crowdfunding nonprofit where anyone can help a classroom in need. At DonorsChoose.org, public school teachers create classroom project requests and donors can choose the projects they want to support. Today, more than two thirds of U.S. public schools have at least one teacher who has created a project request on DonorsChoose.org, and 1.8 million people have donated $360 million to classroom projects reaching 16 million students. Let’s Take 5 with Charles!
