As the National Vice President of Corporate Partnerships and Engagement, Chad Hartman manages the Corporate and Cause Partnership program and all special events, including Summit for America’s Youth, Youth of the Year, Golf tournaments and various other fundraising events throughout the year.We talked with Chad to learn more about: What inspired Chad to work in cause, current focus areas for BGCA corporate partners, and Chad’s take on the biggest opportunities and challenges for the future of corporate partnerships.
The case for AI in cause marketing
Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes
Cause Chat with Carrie Leovy of KABOOM!
By: Ashley Byars As Senior Strategist at KABOOM!, Carrie Leovy brings over 22 years of experience to developing meaningful, sustainable […]
Top 3 trends shaping employee engagement initiatives
Employee engagement has become the most universal type of nonprofit/corporate partnership activity, with 90% of companies supporting it. Understand what employees want, why companies are listening, and ways nonprofits can take the lead.
Awesome Social Impact Conferences – Updated Fall 2020 Edition
Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.
Social Impact Refresher Courses for Your Team
Need a social impact refresher to start off your 2020 planning with a bang? Check out our two upcoming February 18th webinars For Business Only: Social Impact Partnership Refresher Course and For Nonprofits Only: Corporate Alliance Refresher Course.
Embracing Digital Partner Activations for Greater Impact
Everyone can be a storyteller in the digital age. Organizations can use digital channels to let people in and have a voice in their mission. Millennials and Gen Z especially want to help drive change and not merely make a donation. Expanding your campaign into the real world via video, photos and real-time engagement can multiply impact.
Upcoming Webinar- Fresh Ideas On Evergreen Activations: A Fall Planning Guide
As you enter the traditional Q4 planning season, this free and incredibly practical webinar sponsored by For Momentum will offer insights and inspiration for bigger, better, more exciting social impact campaigns in 2020 and beyond!
Enlisting “Minterns” to Fill Nonprofit Leadership Gaps
With the right organization, team and position Millennials may find that an entry-level role is a great avenue for turning for-profit-experience into a growing nonprofit career. Nonprofits offer a unique opportunity to align work with personal values, interests and passions. Often, minterns are seeking a more meaningful work/life balance and career flexibility.
Take 5: Artis Stevens, Senior Vice President & Chief Marketing Officer, National 4-H Council & Winner of the 2018 AMA Nonprofit Marketer of the Year Award
As Senior Vice President and Chief Marketing Officer at National 4-H Council, Artis Stevens is responsible for reinvigorating 4-H as a modern brand and thought leader. Artis’ leadership, creativity and mission-focused approach has enabled 4-H, the country’s largest youth development organization, to experience unprecedented growth in revenue and reach. Since joining National 4-H Council four years ago, the organization tripled revenue through alumni influence; increased Board giving 36X; and quadrupled the value of 4-H’s earned media coverage.
