By: Allison Basco

As we wrap up another year of dynamic change in the corporate social impact and partnership sector, it’s the perfect time to reflect on the insights that our community found most helpful.

2025 proved to be a pivotal year, marked by continued calls for authenticity in climate action, strategic evolution in corporate-nonprofit collaborations and a necessary market correction in social impact investing. The resources you prioritized confirm a clear focus on future-proofing strategies and mastering the art of purpose-driven engagement.

Our Most Popular Partnership Resources from 2025 cover the hottest topics:

• 2026 planning
• Refreshing long-standing partnership models
• Navigating climate communication
• Boosting nonprofit morale amid economic shifts

Dive into these essential reads to equip your organization for an even more impactful year ahead.

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For Momentum Resources

1. The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations
2. Top 3 Partnership Planning Tips to Prepare for 2026
3. Beyond the Pink Ribbons: The Partnerships Making a Real Impact This Breast Cancer Awareness Month
4. The American Lung Association: Refreshing Longstanding Corporate Partnership Strategies
5. Mastering Consultative Sales for Mission-Driven Partnerships

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Newsworthy

1. Fast Company: Corporate Social Impact is Experiencing a Market Correction
2. FTI Consulting: How Companies Are Reframing Climate Communication in 2025
3. Fast Company: The Most Innovative Companies in Corporate Social Responsibility of 2025
4. Forbes: As Juneteenth Marks Its Fifth Year As A National Holiday, Are Companies Participating? It Depends.
5. The Chronicle of Philanthropy: 6 Ways Nonprofit Leaders can Boost Morale as Federal Cuts Hit Nonprofits

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Campaigns to Watch

1. Lush Cosmetics expanded the availability of its Flame Fighters soap to U.S. consumers to support emergency aid and assistance to humans and animals impacted by the Los Angeles wildfires earlier this year and to build long-term community resilience.
2. Ryan Trahan’s 50 States in 50 Days campaign for St. Jude Children’s Research Hospitals made headlines as an example of excellent influencer engagement in cause marketing strategy raising over $11 million.
3. Hard Hat Courage, an initiative launched by the American Foundation for Suicide Prevention and engineering company Bechtel, recognized Construction Suicide Prevention Week by launching new construction-specific suicide prevention resources, reaching more than 165,000 construction workers.
4. Fandango and Boys and Girls Clubs of America leveraged the release of Wicked: For Good with a round-up campaign.
5. For the second year, Kleenex®, Costco and the National Park Foundation partnered in honor of Earth Month with limited-edition Kleenex® packs.

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Social Impact Stats

1. The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations
2. Corporate Citizenship in Transition: Lessons from 2025, Planning for 2026
3. The Conference Board: US Consumer Confidence
4. Engage for Good: The Halo Awards 2025 Trends Report
5. Benevity Impact Labs 2025: The Executive CSR Report

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Interested in accelerating your social impact partnerships in 2026?  We’re always available for a one-on-one consultation, so feel free to reach out directly to discuss your partnership goals.