Boss Ross didn’t need a perm to be a television icon. You may be surprised to learn that the “must have” part of your brand is actually holding you back.
A #GivingTuesday Refresher: 2016 Edition of Giving Tuesday E-book
The 2016 edition of For Momentum’s Giving Tuesday e-book, Corporate Partners, Activate!, is now available.
Blogiversary: Medal-Worthy Olympics Ad Campaigns
If you’ve been suffering from Summer Olympics withdrawals since the closing ceremonies, you’re in luck. While the games of the 31st Olympiad have ended, I have one more medal ceremony for you. I award gold, silver and bronze to 2016’s medal-worthy Olympics ad campaigns.
Trust Above All Else: How to Pitch a Cause Marketing Program to “The Deferrer”
Of the three types of decision-makers I’ve discussed in this series (Thinkers in part one and Feelers in part two), Deferrers fascinate me the most because they are full of faith in the wisdom of others.
Business Book Review: TED Talks
Content marketing and “sticky” messaging have lost a little bit of their luster in an oversaturated marketplace where PowerPoints, emails, posts and videos are bombarding our inboxes and streams faster than we can unsubscribe to them. How can we cut through the clutter and deliver messages valuable enough to read, like and watch?
Aristotle as Cause Marketer: How to Pitch “The Feeler”
Aristotle as cause marketer might offer these insights on how to engage “The Feeler.” Part 2 of a series on three types of cause marketing decision-makers.
Opportunity Alert: Don’t Forget Cause-Motivated Men
This summer, while it’s been easy to find numerous campaigns targeting women, it’s been harder to locate cause marketing campaigns geared toward men.
How to Pitch a Cause Marketing Program to “The Thinker”
After two decades of pitching cause marketing programs, I’ve concluded that there are three types of decision-makers: The Thinker, The Feeler and The Deferrer. In this post, I focus on The Thinker.
Cause Disruption: Three Movements to Watch from #CMF2016
Back from Chicago, I’ve had a little time to reflect on the sessions and ideas that most hit home for me at last week’s Cause Marketing Forum Conference.
#CMF2016 – A Storify Slideshow
If you were unable to attend the Cause Marketing Conference in Chicago, don’t worry! Thanks to social media, we are able to share some of the sights and ideas shared using the conference’s social media hashtag #CMF2016.
