The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.
A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.
Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.
Increasingly, employees demand options when it comes to giving time and money through the workplace. The Giving USA Special Report on the Evolution of Workplace Giving, recently released by the Giving USA Foundation and Indiana University Lilly Family School of Philanthropy, cited a large body of research that led to three main conclusions about how employee engagement and workplace giving is evolving:
“Will hurricane relief and recovery efforts effect #GivingTuesday fundraising?” For Momentum’s president and founder Mollye Rhea was asked the same question on LinkedIn. Her response was: “With the devastation of Harvey and Irma and the anticipation of what Jose, Maria and Lee will bring, I think hurricane relief efforts would make an ideal topic for #GivingTuesday fundraising projects. As we know, recovery will be taking place in the impacted communities for years to come.”
Recently our President and Founder, Mollye Rhea, was interviewed by the team at the Cause Marketing Summit. The Cause Marketing Summit is […]
Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.
We were all rooting for great cause-related commercials during the Super Bowl and in that regard we were all winners!
It’s not even December 25th, and I’ve already gotten some great gifts: the following three holiday cause promotions. They keep me believing in the spirit of giving that happens when company and cause work together. Coming so late in the year, they also give me a peek into what to expect from cause marketing in 2017.
Back from Chicago, I’ve had a little time to reflect on the sessions and ideas that most hit home for me at last week’s Cause Marketing Forum Conference.