Recently our President and Founder, Mollye Rhea, was interviewed by the team at the Cause Marketing Summit. The Cause Marketing Summit is […]
For REI, Cause Means “Leveling the Playing Field”
Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.
The Big Winner of Super Bowl 51: Cause Marketing
We were all rooting for great cause-related commercials during the Super Bowl and in that regard we were all winners!
3 Holiday Cause Promotions That Are as Generous and Smart as Santa Claus
It’s not even December 25th, and I’ve already gotten some great gifts: the following three holiday cause promotions. They keep me believing in the spirit of giving that happens when company and cause work together. Coming so late in the year, they also give me a peek into what to expect from cause marketing in 2017.
Cause Disruption: Three Movements to Watch from #CMF2016
Back from Chicago, I’ve had a little time to reflect on the sessions and ideas that most hit home for me at last week’s Cause Marketing Forum Conference.
Three Brands Using Cause-Related Content to Do Good and Well
A growing area of cause marketing is cause-related content–brands creating content marketing programs that are a win for the cause and for the brand. Here are three examples of brands that are doing good and well with cause-related content.
Do Your Homework and Other Key Learnings from the 2015 Cause Marketing Forum
School may be out for the summer, but at the Cause Marketing Focus blog, we’ve still got homework on the brain. […]
Overnight Success in the Fundraising World
About 400 of us gathered in sunny Orlando a few weeks ago to participate in the annual Peer-to-Peer Professional Forum […]
Who Won Olympics Cause Marketing Gold?
Cause marketing is as much of a product of America as the athletes of Team USA who are winning the […]
