Recently our President and Founder, Mollye Rhea, was interviewed by the team at the Cause Marketing Summit. The Cause Marketing Summit is […]
Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.
We were all rooting for great cause-related commercials during the Super Bowl and in that regard we were all winners!
It’s not even December 25th, and I’ve already gotten some great gifts: the following three holiday cause promotions. They keep me believing in the spirit of giving that happens when company and cause work together. Coming so late in the year, they also give me a peek into what to expect from cause marketing in 2017.
Back from Chicago, I’ve had a little time to reflect on the sessions and ideas that most hit home for me at last week’s Cause Marketing Forum Conference.
A growing area of cause marketing is cause-related content–brands creating content marketing programs that are a win for the cause and for the brand. Here are three examples of brands that are doing good and well with cause-related content.
School may be out for the summer, but at the Cause Marketing Focus blog, we’ve still got homework on the brain. […]
About 400 of us gathered in sunny Orlando a few weeks ago to participate in the annual Peer-to-Peer Professional Forum […]
Cause marketing is as much of a product of America as the athletes of Team USA who are winning the […]