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Companies Find Unique Ways to Answer Consumer and Employee Demands for Authentigrated Action

June 18, 2020 Leave a Comment

The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.

Filed Under: Cause Marketing Trends, Corporate Social Responsibility, Employee Engagement, News Tagged With: Authentigrated, Core Values, CSR, Employee Engagement, Social Impact, Virtual Volunteering

Cause Partnerships 101: Building the Foundation of Your Cause Partner Program

January 2, 2020 Leave a Comment

Cause Partnership Basics

A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.

Filed Under: Cause Marketing Best Practices, Cause Marketing Trends, News Tagged With: Cause 101, Cause Campaigns, Cause Partnerships, cause-marketing

Capturing B2B Dollars to Extend Your Cause Campaign Reach

November 21, 2019 Leave a Comment

Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.

Filed Under: Cause Marketing Trends, Employee Engagement, News Tagged With: B2B, Cause Campaigns, Cause Marketing Strategy, CSR

Small Changes In Workplace Giving Programs Produce Big Results

November 29, 2018 Leave a Comment

Increasingly, employees demand options when it comes to giving time and money through the workplace. The Giving USA Special Report on the Evolution of Workplace Giving, recently released by the Giving USA Foundation and Indiana University Lilly Family School of Philanthropy, cited a large body of research that led to three main conclusions about how employee engagement and workplace giving is evolving:

Filed Under: Cause Marketing Trends, News Tagged With: CSR, Employee Engagement, Workplace Giving

Disaster Donor Fatigue – Will it Affect #GivingTuesday?

September 22, 2017 Leave a Comment

“Will hurricane relief and recovery efforts effect #GivingTuesday fundraising?” For Momentum’s president and founder Mollye Rhea was asked the same question on LinkedIn. Her response was: “With the devastation of Harvey and Irma and the anticipation of what Jose, Maria and Lee will bring, I think hurricane relief efforts would make an ideal topic for #GivingTuesday fundraising projects.  As we know, recovery will be taking place in the impacted communities for years to come.”

Filed Under: Cause Marketing Trends, News Tagged With: #GivingTuesday, Blackbaud, Corporate Social Responsibility, Disaster Relief, Harvey, Nonprofits, Partnerships

Cause Marketing Summit Interviews Mollye Rhea

June 21, 2017 Leave a Comment

Recently our President and Founder, Mollye Rhea, was interviewed by the team at the  Cause Marketing Summit.  The Cause Marketing Summit is […]

Filed Under: Cause Marketing Trends Tagged With: cause-marketing, Mollye Rhea, Partnerships

For REI, Cause Means “Leveling the Playing Field”

May 24, 2017 Leave a Comment

Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.

Filed Under: Cause Marketing Best Practices, Cause Marketing Trends, News

The Big Winner of Super Bowl 51: Cause Marketing

February 9, 2017 1 Comment

We were all rooting for great cause-related commercials during the Super Bowl and in that regard we were all winners!

Filed Under: Cause Marketing Trends, News

3 Holiday Cause Promotions That Are as Generous and Smart as Santa Claus

December 22, 2016 Leave a Comment

3 Holiday Cause Promotions That Are as Generous and Smart as Santa Claus

It’s not even December 25th, and I’ve already gotten some great gifts: the following three holiday cause promotions. They keep me believing in the spirit of giving that happens when company and cause work together. Coming so late in the year, they also give me a peek into what to expect from cause marketing in 2017.

Filed Under: Cause Marketing Trends

Cause Disruption: Three Movements to Watch from #CMF2016

June 9, 2016 Leave a Comment

Cause Disruption Three Movements to Watch

Back from Chicago, I’ve had a little time to reflect on the sessions and ideas that most hit home for me at last week’s Cause Marketing Forum Conference.

Filed Under: Cause Marketing Trends

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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