Welcome to For Momentum’s annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI. Navigating this complex terrain will require adaptability and foresight. So, let’s peer into the future together as we explore the key trends that partnership professionals need to know to build even stronger collaborations in the year to come.
Companies Find Unique Ways to Answer Consumer and Employee Demands for Authentigrated Action
The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.
Cause Partnerships 101: Building the Foundation of Your Cause Partner Program
A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.
Capturing B2B Dollars to Extend Your Cause Campaign Reach
Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.
Small Changes In Workplace Giving Programs Produce Big Results
Increasingly, employees demand options when it comes to giving time and money through the workplace. The Giving USA Special Report on the Evolution of Workplace Giving, recently released by the Giving USA Foundation and Indiana University Lilly Family School of Philanthropy, cited a large body of research that led to three main conclusions about how employee engagement and workplace giving is evolving:
Disaster Donor Fatigue – Will it Affect #GivingTuesday?
“Will hurricane relief and recovery efforts effect #GivingTuesday fundraising?” For Momentum’s president and founder Mollye Rhea was asked the same question on LinkedIn. Her response was: “With the devastation of Harvey and Irma and the anticipation of what Jose, Maria and Lee will bring, I think hurricane relief efforts would make an ideal topic for #GivingTuesday fundraising projects. As we know, recovery will be taking place in the impacted communities for years to come.”
Cause Marketing Summit Interviews Mollye Rhea
Recently our President and Founder, Mollye Rhea, was interviewed by the team at the Cause Marketing Summit. The Cause Marketing Summit is […]
For REI, Cause Means “Leveling the Playing Field”
Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.
The Big Winner of Super Bowl 51: Cause Marketing
We were all rooting for great cause-related commercials during the Super Bowl and in that regard we were all winners!
Cause Disruption: Three Movements to Watch from #CMF2016
Back from Chicago, I’ve had a little time to reflect on the sessions and ideas that most hit home for me at last week’s Cause Marketing Forum Conference.
