Unlike any other media or television event, the Super Bowl is all about the ads. Research shows that most of the people viewing last night’s game—at least 75 percent—were tuning in just to watch the commercials. This presents an unprecedented opportunity for advertisers who can afford the $5 million price tag for a 30-second spot. As in past Super Bowls, some advertisers used this opportunity to attach their brand to a cause. Here are four cause related commercials from Super Bowl 50 that captured our attention.
Four Super Sports Cause Marketing Partnerships
Whether wearing Panther Blue or Bronco Orange this weekend, sports fans are among the most enthusiastic and loyal audiences. They count down the days till the season starts, devote hours to watching highlights and spend big dollars on tickets, gear and more. Channeling that enthusiasm can be powerful for causes, which is why we’re likely to see a number of cause-related commercials during Sunday’s big game. We’ll be sharing some of our favorite Super Bowl ads in a blog post next week. But for now, we’re kicking off a look at some “super” sports cause marketing partnerships. Since football has four quarters, I’ve rounded up four favorites, in no particular order.
What Cause Marketers Can Learn from the “Doom Boom”
People have been talking about the end of the world since the beginning of it. But never have so many people profited from what’s being called the “Doom Boom.” There are shows and podcasts and websites devoted to preppers, and they are all selling advice and products to the estimated 3.7 million people who want to ride out doomsday. We’re talking about a multi-billion dollar industry!
Whenever I see growth in an industry like this one, I always ask, “How did it grow so quickly? What can cause marketers learn from those who are thriving in the survival business?”
Business Book Review: Nonprofit Fundraising 101
As For Momentum’s resident book nerd, I’m pleased to bring you the first in what I hope will be a series of blog posts about business books we’re reading. First up is a brand new book entitled Nonprofit Fundraising 101: A Practical Guide with Easy to Implement Ideas & Tips from Industry Experts. The book’s editor, Darian Rodriguez Heyman, is a savvy fundraiser and entrepreneur. Among Heyman’s many accomplishments, he previously served as executive director of the Craigslist Foundation, co-founded the Social Media for Nonprofits conference series and edited another book, Nonprofit Management 101.
Cause Marketing Forum 2016: Building a Better World and the Bottom Line
For Momentum is pleased to once again sponsor and participate in the annual Cause Marketing Forum Conference. This year’s conference theme is “Building a Better World and the Bottom Line.” Visit the Cause Marketing Forum 2016 web page to view the agenda, a list of speakers and all other details of the conference, which takes place June 1-2, 2016, at the JW Marriott Chicago.
Nonprofit Content Marketing Trends
Experts predict that 2016 is the year that organizations of all shapes and sizes will significantly ramp up their content marketing efforts. A recent survey indicates that content marketing continues to make gains in most nonprofit organizations, although many of their formal marketing plans are silent on the topic of content strategy.
New Year, New Website
Happy New Year! If you’re visiting the For Momentum website and our Cause Marketing Focus blog for the first time, welcome! If you’re a return visitor, then you’ve undoubtedly noticed some big changes in this space.
I’m thrilled to introduce you to the new For Momentum website. Our team devoted many hours to developing on an online home base that will better represent our growing agency and service offerings and benefit our clients and site visitors interested in learning more about cause marketing and corporate social responsibility (CSR).
Where Employee Engagement and Social Impact Converge
America’s Charities recently released Snapshot 2015, The New Corporate DNA: Where Employee Engagement and Social Impact Converge. This latest installment in their annual series produced some thoughtful commentary on the latest trends in employee engagement and corporate-nonprofit partnerships.
Cause Marketing 101 Supercourse
Join For Momentum and Cause Marketing Forum on the superhighway to cause marketing success! Whether you’re just starting your engines or […]
3 Things Every Nonprofit Cause Marketer Must Do in 2016
I’m busy planning for next year. There are new projects, new speaking gigs and always lots and lots of writing and content creation. I love it! I hope your plans for the new year are also energizing.