The ALS ice bucket challenge was the hottest public relations and fundraising campaign of 2014…so far! It generated an impressive […]
Challenges Like Ice Bucket Need Mobile, Social Media to Go Viral
Three words: Ice Bucket Challenge. (Or one hashtag: #IceBucketChallenge) When did you pour a bucket of ice water over your […]
Three Ways My Summer Vacation Made The World A Better Place
Cause Marketing Forum offer so many industry resources, including an occasional series featuring cause marketing and corporate cause alliance highlights […]
Fashion Statement: Social Impact Is In Style
Like it or not, what you are wearing is making a statement about you. (Pro Tip: Burn the Mom Jeans people!). Possibly […]
A Dip In Business Giving? It May Be A Good Thing
Curt Weeden was disappointed, but not surprised.As a former Johnson & Johnson executive, author of two books on corporate giving […]
Secrets To Cause Partnership Sales Success
One of the biggest challenges nonprofit cause professionals face is new partner acquisition. Dare I use the dreaded “S” word? […]
Are You Mining The Content Marketing Gold In Your Cause Partnerships?
At For Momentum, one of the things we always teach our clients is the importance of working with non-cash assets in […]
Cause Marketing Is Exploding. What Are You Waiting For?
I’m sick of nonprofits and businesses whining that they can’t do cause marketing. “It won’t work in my organization, Joe.” […]
Are You Having Fun With Cause Marketing Yet? Maybe You Should Be.
Impromptu survey of YOU: What would you rather do right now? A) Watch a depressing video B) Clean your bathrooms […]
Employee Engagement – Three Drivers to a Winning Cause Strategy
Subject matter experts call employee engagement a blend of art and science. The measure of an employee’s satisfaction has long […]
