Thanks to social media and other quickly evolving technologies, the world is hyper-connected, making social problems more difficult to ignore […]
Cause Marketing in an Employee-Less World
Last week I wrote about a very successful fundraiser between Kmart and St. Jude Children’s Research Hospital. As part of […]
Despite Polar Vortex, Employee Giving Thermometers Are on the Rise
Over 125 years ago, the first United Way campaign in Denver raised $21,700. Corporations began supporting community groups via annual […]
The End of the Big Check – And What You Need To Do Next
Bad news. Corporate giving is dead. What? You hadn’t heard? So you’re still chasing companies in hopes of getting a […]
Time-Tested Guidance To Support Your Cause Marketing Goals
Of course, staying alert to new trends and adapting efforts accordingly is vital. But, it is also wise to establish […]
Infographics To Inspire 2014: Content Marketing, Millennials, #GivingTuesday
By this time surely you have emerged from your holiday daze and are hitting the ground (and the treadmill) running. […]
4 Things to Expect of Cause Marketing in 2014
I write a lot about cause marketing. I’ve hit the publish button on more than 100 posts this year on […]
Typhoon Haiyan Disaster Relief Responders: We Thank You
You’ve seen the images. The complete devastation and gut-wrenching emotions on the faces of Typhoon Haiyan victims are simply heartbreaking. […]
Covenant House Sleep-Out Inspires Hope
Last night, I Slept Out for Covenant House to raise awareness and money to help bring homeless youth from street […]
Creative Product Donation Cause Marketing On Pinterest
Product donations to nonprofits are one of the most common ways for companies to support nonprofits. And for at least […]