A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the […]
Trend Report: Think & Market Like Corporations to Scale & Impact
After the recent close of SXSW 2013, where thousands convened around innovations in technology, music and film [and to meet […]
B2B Cause Marketing Partnership Activation Results in a Double-Digit Sales Increase
When March of Dimes wanted to start its imbornto® integrated cause marketing platform on the right foot, the organization hired […]
Dress-Down/Up Corporate Fundraisers Come in All Hems, Shoe Sizes
Dress-Down/Up fundraisers have probably been around for as long as Casual Days or Casual Fridays have been a trend in […]
Event Fundraising Ideas Inspired by the Marathon Goddess
Last week at the Run Walk Ride 2013 conference, I had the honor of hearing Julie Weiss, the Marathon Goddess, […]
Rebuilding Together Demonstrates: Cause + Sports = Impact
With sports, we all know it’s all about winning (and I don’t mean in the 2011 crazy-Charlie Sheen-kind-of-way). By integrating […]
Waste Reduction Is Sexy! Say Fashion Industry Sustainability Trend Setters H&M and Marks & Spencer
Corporate social responsibility is in style, no doubt about it. Now, it appears that “waste-reduction” is also “in fashion.” Two […]
Are Round Ups the Best Business Fundraiser? J.C. Penney Thinks So
Register programs, pinups, donation boxes and round ups fall under what I call point of sale programs (or POS). All […]
Celebrating Milestones: March of Dimes’ 75 Years of Impact & Storytelling
Here’s a quick quiz for you. What nonprofit has benefited literally every reader of this blog? Well, if you were born after […]
Cause Marketing That Raises Money By Giving It All Away
Businesses have been very successful with giveaways through the years. King Gillette, the founder of the Gillette safety razor, became […]