best practice: – n: the recognized methods of correctly running businesses or providing services. The key to establishing best practices in a […]
It’s a Put Your Actions Where Your Mouth Is Kind of World
Recently, Edelman Public Relations published it’s 2011 Trust Barometer survey. Past reports point to trends that touch on what types of individuals […]
Cause Marketing and/or the Super Bowl
Last year, PepsiCo was famously absent from Super Bowl advertising for the first time in 23 years. Opting, instead, to […]
Comprehensive Analysis, Strategy and Outreach Generates Extraordinary Response from Untapped Markets
National Stroke Association (NSA) was formed in 1984 to fill a void as the only national nonprofit healthcare organization focusing […]
Talking About the Weather
The phrase “talking about the weather” used to mean making light, politically-correct chit-chat amongst acquaintances – avoiding serious topics with […]
USA Today: Voting For Valuable Assets
The National Weather Service said today (1/13/11) there is snow on the ground in 49 of the 50 United States […]
The Most Hilarious Toy Ever Sold
A few years ago I had a discussion with a former colleague where we agreed that one of the best […]
What is Partnership Worth?
What is Partnership Worth? One of the tricky things in sponsorship selling is determining what the partnership is worth. Often […]
Is Social Media in YOUR Cause Marketing Arsenal?
What is social media? At its core, social media = billions of conversations. These billions of conversations are taking place 24/7/365 via different social media platforms (Facebook, Twitter, YouTube, Flickr, LinkedIn, blogs, mobile devices, etc.) and show no sign of letting up any time soon.
Cause Marketing Terminology Clarified
Cause marketing and cause alliances and CSR, oh my! Sometimes the plethora of cause terms can be scary! These days, […]
