Simply having a corporate volunteer program in place is not enough anymore to attract and retain Millennial and Gen Z employees. Volunteer programs need to be designed to promote leadership skills and enhance career trajectory. Skills-based volunteering is a great way to do both while increasing job satisfaction.
An Exercise in Crisis Communications: The ALS Ice Bucket Challenge
This month, expect your Facebook page to be deluged with videos of friends and celebrities dumping buckets of ice water […]
Lessons from the 2015 AMA Nonprofit Marketing Conference: Storytelling
One quick programming note before I jump into today’s post: Mollye Rhea, president and founder of For Momentum, recently discussed […]
Media Partnerships Feed Fundraising Pipeline
Within life, there are all kinds of relationships. Business relationships are no different – it takes all kinds. This is an especially important concept to remember during the planning phase when you’ll assess and decide (at least initially) how you’ll gauge if your program was a success. During the planning stages, I’ve heard many clients talk about the importance of including media partners, but struggle with the idea of how to measure return on the investment (ROI).