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Incorporating Volunteerism in Your Corporate HR Toolkit

August 14, 2018 Leave a Comment

Simply having a corporate volunteer program in place is not enough anymore to attract and retain Millennial and Gen Z employees. Volunteer programs need to be designed to promote leadership skills and enhance career trajectory. Skills-based volunteering is a great way to do both while increasing job satisfaction.

Filed Under: Marketing and Communications, News, Volunteer Engagement Tagged With: CSR, Employee Engagement, Gen Z, Millennials

An Exercise in Crisis Communications: The ALS Ice Bucket Challenge

August 3, 2015

This month, expect your Facebook page to be deluged with videos of friends and celebrities dumping buckets of ice water […]

Filed Under: Marketing and Communications

Lessons from the 2015 AMA Nonprofit Marketing Conference: Storytelling

July 27, 2015

One quick programming note before I jump into today’s post: Mollye Rhea, president and founder of For Momentum, recently discussed […]

Filed Under: Marketing and Communications

Media Partnerships Feed Fundraising Pipeline

January 4, 2011

Within life, there are all kinds of relationships. Business relationships are no different – it takes all kinds. This is an especially important concept to remember during the planning phase when you’ll assess and decide (at least initially) how you’ll gauge if your program was a success. During the planning stages, I’ve heard many clients talk about the importance of including media partners, but struggle with the idea of how to measure return on the investment (ROI).

Filed Under: Marketing and Communications

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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