For both companies and nonprofits, the decision to explore and pursue cause marketing is significant. It takes time, resources and […]

One of my favorite writers, the 19th-century American poet and essayist Ralph Waldo Emerson, set an almost impossibly high standard […]

The beginning of the new year is always a good time to evaluate what is and isn’t working for you. […]

January has arrived and the season of resolutions and predictions is in full swing. I have read dozens of articles pointing […]

With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. And with thousands more nonprofits being […]

Nov. 13th was World Kindness Day (yes, that’s a thing).  We are also entering the season of giving – Thanksgiving, […]

In the first installment of this series, Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  Now, […]

One of the hottest terms in marketing today is Content Marketing. I bet you’ve heard of it. But you might […]

The ALS ice bucket challenge was the hottest public relations and fundraising campaign of 2014…so far!  It generated an impressive […]

Three words: Ice Bucket Challenge. (Or one hashtag: #IceBucketChallenge) When did you pour a bucket of ice water over your […]