Dress-Down/Up fundraisers have probably been around for as long as Casual Days or Casual Fridays have been a trend in […]

Last week at the Run Walk Ride 2013 conference, I had the honor of hearing Julie Weiss, the Marathon Goddess, […]

With sports, we all know it’s all about winning (and I don’t mean in the 2011 crazy-Charlie Sheen-kind-of-way). By integrating […]

Corporate social responsibility is in style, no doubt about it.  Now, it appears that “waste-reduction” is also “in fashion.”  Two […]

Register programs, pinups, donation boxes and round ups fall under what I call point of sale programs (or POS). All […]

Here’s a quick quiz for you. What nonprofit has benefited literally every reader of this blog? Well, if you were born after […]

Businesses have been very successful with giveaways through the years. King Gillette, the founder of the Gillette safety razor, became […]

JANUARY 25, 2013 – FEBRUARY 6, 2013 EDITION A compilation of current cause marketing resources, information and expertise sourced on […]

According to IEG’s 2013 Annual Sponsorship Report, cause spend for 2013 is forecasted to increase by 4.8% to $1.78 billion. […]

DECEMBER 26, 2012 – JANUARY 9, 2013 EDITION A compilation of current cause marketing resources, information and expertise sourced on […]