Yesterday was #GivingTuesday….. in India. One day after Gandhi’s birthday, India celebrated the country’s first ever #GivingTuesday on October 3, 2017. Fueled by the power of social media and collaboration, the day that encourages people to donate to their favorite charity, university or religious organization is going global.
According to Givingtuesday.org, 98 countries are organizing national #GivingTuesday campaigns in 2017. Most countries hold #GivingTuesday campaigns on the Tuesday following Thanksgiving, which is celebrated in the United States on the last Thursday in November. After millions of people spend millions on Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
Here is a snapshot of what #GivingTuesday looks like around the world:
Puerto Rico
Two weeks after the horrific series of hurricanes hit the island in September, Puerto Rico is still trying to get basic services up and running. Today, fewer than half of all PR citizens have access to clean drinking water, and it will likely take 10 months to get the electrical grid working again. Un Dia para Dar will be another way for the global community to support efforts to help rebuild the island infrastructure.
United Kingdom
#GivingTuesday is managed in the United Kingdom by the Charities Aid Foundation (CAF). They recently shared the story of the UK’s largest independent toy retailer, The Entertainer. Last year, The Entertainer created a video about #GivingTuesday which was shared across their 130 stores and social media channels. An email directed customers to a charity landing page on their website, which had a 61.2% open rate, way above the normal open rate of 20%. Offline, they also printed posters for store windows, and handed out leaflets to customers on the big day. The Managing Director recorded a second video, thanking staff for their involvement and generosity.
Brazil
Not yet as popular as Carnival Tuesday, #diadedoar is not just about asking for donations, but tries to get people thinking about incorporating philanthropy into the Brazilian culture. Many nonprofit organizations don’t fully understand the value of annual campaigns or the importance of working together across the sector to promote giving as the cause, not just for one cause. They need to rely on the media to help the public understand that charities are funded by donations and not the government.
India
On its first ever national giving day, organizers in India promote #GivingTuesday India with these inspirational messages. #daanutsav!
“I pledge to give my money, my time, my goods and my voice.”
“One woman with courage is a revolution.”
“Let good conquer evil.”
Inspiring words for us all, no matter where we live.
Other images from #GivingTuesday around the world:
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