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Four creative partnerships redefining cause marketing

October 25, 2022 Leave a Comment

Are you reaching beyond the “tried and true”? Companies have long embraced donating a percentage of product sales to nonprofits and encouraging customers to do the same at the register. But they are increasingly looking to nonprofits for fresh ideas to engage their customers and communities. Only 40% of the CSR leaders we surveyed said that nonprofits were doing a good job at bringing unique opportunities to them. Check out four partnerships that are refreshingly creative.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Corporate Citizenship, creative cause campaigns, CSR, Social Impact Partnerships

Back to school, back to cause campaigns

August 24, 2022 Leave a Comment

Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.

Take a look at some of the B2S campaigns we see getting it right this year.

Filed Under: News Tagged With: B2S, Cause Campaigns, cause-marketing, CSR, Social Impact

Why nonprofits should care about NFTs – Part I

May 10, 2022 Leave a Comment

NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Cryptocurrency, CSR, Fundraising, Metaverse, NFTs, Social Impact

Black History Month: Top 5 cause campaigns we’re watching

February 22, 2022 Leave a Comment

Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity,  and Black culture and Black-owned brands.

Filed Under: News Tagged With: Black History Month, Cause Partnerships, cause-marketing, CSR, DEI, Social Impact

2022 planning: a consolidated social impact conference schedule

January 12, 2022 Leave a Comment

After another year of almost entirely virtual events, we’re glad to see most 2022 cause marketing, corporate social responsibility, and social impact conferences returning to in-person venues. Some events will be a hybrid experience, and a handful will remain remote. Take a look at our top picks so far and get details on the logistics.

Filed Under: News Tagged With: cause-marketing, Conferences, Engage for Good, Social Impact, Social Impact Conferences

Cause partnerships bring joy with impact this holiday season

December 1, 2021 Leave a Comment

Twinkling lights, wrapped gifts, and the scent of peppermint mean the holidays are right around the corner. With the shopping rush comes one of the most important times of fundraising for nonprofits. In fact, nearly one third (30%) of annual giving occurs in December.

Corporate partnerships are an important way nonprofits reach their year-end giving goals. They also serve as a major brand awareness opportunity for corporate partners. We’re seeing some outstanding creativity in campaigns this year. Take a look at some of our favorites.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, holiday campaigns

Social Impact Stats Compendium 2021

September 15, 2021 Leave a Comment

The latest For Momentum annual Social Impact Stats Compendium is now available. Don’t miss the data and key trends it offers to help drive your partnership success in the year ahead. You’ll get nearly 100 valuable insights in an easy-to-use reference format you can return to again and again.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, CSR, DEI, Disaster Philanthropy, Employee Engagment, ESG, Giving in Numbers, Marketing for good, Social Impact

NEW WEBINAR: Key data trends and practical advice to bolster social impact partnership planning

September 1, 2021 Leave a Comment

What does the most recent social impact data suggest about trends in cause and purpose-based partnerships for the year ahead? Come learn about the latest developments in Social Impact, CSR, ESG, DEI and Employee Engagement! Each year For Momentum compiles industry data into an easy-to-use compendium to capture the most updated and impactful information that cause practitioners need to be considering. In this September 14 webinar, you’ll get a first look at the latest data and will hear expert practitioners share their perspectives on must-watch trends and how they are impacting their partnerships and planning.

Filed Under: News Tagged With: cause-marketing, data, partnership planning, Planning, Social Impact, social impact data, Social Impact Trends

How back-to-school shopping trends shift campaigns: Part I

August 4, 2021 Leave a Comment

With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.

Filed Under: News Tagged With: B2S, back-to-school, cause-marketing, marketing trends, Social Impact

Meet the 2021 Best of the Best Halo Award Winners: The Trevor Project and Google.org

June 8, 2021 Leave a Comment

For the past two years, For Momentum has been honored to sponsor the Best of the Best Halo award at the annual Engage For Good (EFG) conference which took place virtually May 25–27, 2021. This year, judges selected an inspiring high-impact partnership, Leveraging AI To Save Young LGBTQ Lives: The Trevor Project and Google, as the clear overall winner of the Best of the Best Halo award. I was honored to present the award to representatives of the partnership who were integral to this collaboration which aligned cause and corporate so successfully

Filed Under: News Tagged With: Cause Partnership, cause-marketing, Halo Awards, Pride Month, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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