Earlier this year, For Momentum surveyed 51 leaders representing over 30 nonprofits who are well-known for their award-winning cause marketing campaigns. Our goal was to identify common elements that make their Best In Class Cause Campaigns successful. This survey, unlike previous research in our industry, dug into the operational elements to identify the most important components and explore the inner workings of planning and executing successful cause campaigns.
We are thrilled to unveil this valuable data! It will be accompanied by a panel of expert practitioners who will react to the findings and share practical advice on applying this data to boost your own cause partnership programs.
Using Digital CSR Activations as an Engine to Recover and Grow
Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. You can do more than share updates and pictures, though. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward.
Three Tips to Create a Stellar #GivingTuesdayNow Campaign
Last week, GivingTuesday announced #GivingTuesdayNow, a global day of giving and unity set to take place on May 5, 2020 as an emergency response to COVID-19.
This is an opportunity for nonprofits and companies to raise awareness and funds for causes they care about. To help, we pulled together three tips for both nonprofits and companies to help prepare your #GivingTuesdayNow campaigns. These strategies can help you multiply your impact, highlight the work you’re doing for the community, and go to market quickly.
Home is the Key: Habitat for Humanity Shines Light on Affordable Housing with Multi-partner Cause Campaign
Recent events have only emphasized how a safe and secure home can make all the difference. Owning a Habitat home offers hope for more families every day. Please join the campaign by sharing your support using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey.
Tie Core Values to Partner Relationships to Create Business Value
Companies with strong cultures and core values tied to partnerships tend to perform better. It’s not surprising that many of the companies with the best CSR reputations also make up the Fortune 100 – Disney is an excellent example. Companies that demonstrate their genuine commitment by using their products, services and profits to make a lasting impact will experience greater employee and customer loyalty.
Workplace Communities: Employee Engagement at its Best
By: Michele Egan Does your job give you a sense of identity and purpose? According to a 2018 Gallup poll […]
Incorporate Employee Engagement Into Your Partnerships For Long-term Success
Incorporate Employee Engagement Into Your Partnerships For Long-term Success
Awesome Social Impact Conferences in 2020
As we plan for 2020 we have curated a list of several awesome conferences (some of which we will be speaking at!) where you will learn, grow, and hopefully come away with resources that can expand your social impact in the world this year. Check out our list below and let me know if you have any you would add in the comments!
Cause Partnerships 101: Building the Foundation of Your Cause Partner Program
A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.
Move the Fundraising Needle with a Cause-Related Experience
One of the best ways to build a deep and lasting connection with donors is by creating cause-related experiences. These events bring the cause to life through storytelling and hands-on experiences which allow participants to feel the personal impact of a donation.
