With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.
For the past two years, For Momentum has been honored to sponsor the Best of the Best Halo award at the annual Engage For Good (EFG) conference which took place virtually May 25–27, 2021. This year, judges selected an inspiring high-impact partnership, Leveraging AI To Save Young LGBTQ Lives: The Trevor Project and Google, as the clear overall winner of the Best of the Best Halo award. I was honored to present the award to representatives of the partnership who were integral to this collaboration which aligned cause and corporate so successfully
In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
We are pleased to see many campaigns celebrating Women’s History Month and March 8 International Women’s Day striving to address the effects of COVID-19 and positively impact gender inequality and economic disparities. We also pause this month to acknowledge and support March 24th as Women’s Equal Pay Day. This day symbolizes how far women must work into the year to earn what men did the previous year. Take a moment to learn more about how these dedicated months and days came to be and the ways nonprofits and corporate partners are making the most of the platform.
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
Earlier this year, For Momentum surveyed 51 leaders representing over 30 nonprofits who are well-known for their award-winning cause marketing campaigns. Our goal was to identify common elements that make their Best In Class Cause Campaigns successful. This survey, unlike previous research in our industry, dug into the operational elements to identify the most important components and explore the inner workings of planning and executing successful cause campaigns.
We are thrilled to unveil this valuable data! It will be accompanied by a panel of expert practitioners who will react to the findings and share practical advice on applying this data to boost your own cause partnership programs.
Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. You can do more than share updates and pictures, though. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward.
Last week, GivingTuesday announced #GivingTuesdayNow, a global day of giving and unity set to take place on May 5, 2020 as an emergency response to COVID-19.
This is an opportunity for nonprofits and companies to raise awareness and funds for causes they care about. To help, we pulled together three tips for both nonprofits and companies to help prepare your #GivingTuesdayNow campaigns. These strategies can help you multiply your impact, highlight the work you’re doing for the community, and go to market quickly.
Recent events have only emphasized how a safe and secure home can make all the difference. Owning a Habitat home offers hope for more families every day. Please join the campaign by sharing your support using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey.