For Momentum’s Cause Marketing Glossary goes well beyond providing a single cause marketing definition. Our newly This updated compilation of industry terminology offers professionals at all levels a quick glimpse into the ever-evolving world of cause marketing.
As companies look to be a force for good, they are becoming more strategic about their cause partnerships as they choose nonprofit partners who align with their social purpose. These partnerships have become an integral part of business strategy as well as an effective way to demonstrate the value a company has in strengthening the communities where they live, work and play.
With the year winding to a close let’s glance back at the trends that helped define cause marketing in 2018. As companies embraced brand purpose to connect with consumers and employees, we saw brands taking stands, the rise of corporate disaster philanthropy, new employee engagement strategies, the continued growth of #GivingTuesday and traditional cause campaigns still going strong. These trends all made socially responsible efforts a winning proposition for companies, nonprofits, and the community.
When you meet with corporate partners it always beneficial to speak their language and show them that you fully understand their marketing landscape. We’ve taken some buzzwords straight from this year’s headlines and added others that have been around awhile but have taken on added importance in 2018.
Together with the newest Habitat Humanitarians, Drew and Jonathan Scott, HFHI set out to bring energy and awareness to the new build sites starting on campaign opening day April 2 and continuing through closing events on April 26, including ribbon cuttings and a block party in Nashville. In addition to bringing phenomenal media coverage from the Today show, HGTV, People, USA Today, Us Weekly and many others, the brothers promoted their involvement to their nearly 7 million followers on Facebook, Instagram and Twitter throughout the month. HGTV also promoted the events via Facebook Live.
NCR Foundation’s mission is to strategically partner with nonprofits in Georgia, nationally and globally to support projects that ultimately provide opportunity. Yvonne is responsible for leading the strategic direction of the Foundation and making funding recommendations to the trustees.
With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.
With the new year less than two months away, it is time to start thinking about your CSR business goals and opportunities for 2018.
For Momentum’s Take 5 blog series continues with Christine Riley Miller, Senior Director of Corporate Social Responsibility and Corporate Foundation at Dunkin’ Brands. We ask Christine five questions that will help you learn more about Dunkin’s Joy in Childhood Foundation’s mission to help sick and hungry kids, and Christine.