Making sure all employees and customers feel welcome, comfortable and valued is a priority for many companies in 2019. Those who fail to do so quickly become pariahs as damaging videos go viral. Integrating diversity and inclusion into workplace culture is not only the “right” thing to do, it impacts the bottom line in a positive way. Lyft and Starbucks both have nonprofit partners to ensure they create a true culture of diversity and inclusion that helps attract and retain talented employees and loyal customers. Don’t wait for damaging publicity to occur before moving forward with D&I initiatives at your company. Keep reading to learn how Lyft and Starbucks changed their culture.
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
When people think of cause marketing, they picture companies selling directly to consumers with campaigns that raise money for charities at supermarkets, restaurants and retail stores. CSR isn’t just for B2C companies. B2B companies are discovering that investing in cause marketing can be an effective tool for them in today’s purpose-driven economy.More consumers and employees expect companies to take a leadership role in solving important social issues. There is a trend toward greater alignment between corporate giving and business priorities and strategies, including CSR.Research shows that companies that invest in corporate social responsibility tend to perform better financially. B2B companies are quickly jumping on board. 74% of B2Bs consider purpose to be relevant in business growth
Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.
As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?
In order to get a better picture into what might happen in corporate philanthropy trends in 2018, what better way to find out then to ask a few of the experts? As an Atlanta-based company, we asked some of our neighboring companies with incredible CSR programs and experience for their foresight into the trends that will evolve this year. We asked each expert to “look into your crystal ball, what will be the biggest corporate philanthropy trend in 2018?”
ForMomentum is honored to partner with Paralyzed Veterans of America in creating the #ShowYourColors workplace giving campaign, a strategy for securing corporate support around Veterans Day, November 11th.
For Momentum is kicking off the month of November with a Take 5 interview with Suzanne Quigley, QVC’s Director of Community Affairs and CSR efforts. Learn more about QVC’s #GivingTuesday campaign, the power of relationships in CSR, and some fun facts about Suzanne!
According to Givingtuesday.org, 98 countries are organizing national #GivingTuesday campaigns in 2017, Most countries hold #GivingTuesday campaigns on the Tuesday following Thanksgiving, which is celebrated in the United States on the last Thursday in November. After millions of people spend millions on Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
Are you ready for some giving? #GivingTuesday brings together the collective power of partners – nonprofits, civic organizations, universities, companies, […]