Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.
As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?
In order to get a better picture into what might happen in corporate philanthropy trends in 2018, what better way to find out then to ask a few of the experts? As an Atlanta-based company, we asked some of our neighboring companies with incredible CSR programs and experience for their foresight into the trends that will evolve this year. We asked each expert to “look into your crystal ball, what will be the biggest corporate philanthropy trend in 2018?”
ForMomentum is honored to partner with Paralyzed Veterans of America in creating the #ShowYourColors workplace giving campaign, a strategy for securing corporate support around Veterans Day, November 11th.
For Momentum is kicking off the month of November with a Take 5 interview with Suzanne Quigley, QVC’s Director of Community Affairs and CSR efforts. Learn more about QVC’s #GivingTuesday campaign, the power of relationships in CSR, and some fun facts about Suzanne!
According to Givingtuesday.org, 98 countries are organizing national #GivingTuesday campaigns in 2017, Most countries hold #GivingTuesday campaigns on the Tuesday following Thanksgiving, which is celebrated in the United States on the last Thursday in November. After millions of people spend millions on Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
Are you ready for some giving? #GivingTuesday brings together the collective power of partners – nonprofits, civic organizations, universities, companies, […]
“Will hurricane relief and recovery efforts effect #GivingTuesday fundraising?” For Momentum’s president and founder Mollye Rhea was asked the same question on LinkedIn. Her response was: “With the devastation of Harvey and Irma and the anticipation of what Jose, Maria and Lee will bring, I think hurricane relief efforts would make an ideal topic for #GivingTuesday fundraising projects. As we know, recovery will be taking place in the impacted communities for years to come.”
Since 2012, Northwestern Mutual has committed to spearheading fundraising events nationwide – like lemonade stands, golf outings and run/walk events – to raise awareness and funds for childhood cancer research and provide support to their nonprofit partners such as Alex’s Lemonade Stand. Let’s Take 5 with Audra to learn more about Northwestern Mutual’s innovative partnerships, how they foster consumer engagement, and what app helps her juggle her busy schedule.
Our pro bono offer will help companies develop specific plans to engage consumers, communities and employees in raising financial support for victims of Hurricane Harvey, including how their product lines can offer support. The agency will provide a dedicated account team of a Vice President, Account Director and Account Executive to each interested company.