Together, nonprofits and companies have an opportunity to create experiences that transcend CSR and actually improve lives. But successful cause campaigns must find a way to cut through the chaos in order to drive the level of engagement that generates tangible results.
As more companies take a stand on social and political issues, cause partnerships are becoming more common, and more complicated, than ever before. It can be difficult to create a message that will stand out in a cluttered marketplace and build a team of brand advocates with so much competition for short attention spans.
This presentation will help you to learn how to build a cause campaign from the ground up, using real-life examples of recent For Momentum campaigns such as Finish Line’s Spread Unstoppable Joy holiday campaign and Hope and Heroes campaign for pediatric cancer.
