Making sure all employees and customers feel welcome, comfortable and valued is a priority for many companies in 2019. Those who fail to do so quickly become pariahs as damaging videos go viral. Integrating diversity and inclusion into workplace culture is not only the “right” thing to do, it impacts the bottom line in a positive way. Lyft and Starbucks both have nonprofit partners to ensure they create a true culture of diversity and inclusion that helps attract and retain talented employees and loyal customers. Don’t wait for damaging publicity to occur before moving forward with D&I initiatives at your company. Keep reading to learn how Lyft and Starbucks changed their culture.