We continue to see many companies make candid DEI statements and take tangible actions toward racial justice that go beyond a simple statement or hollow tweet celebrating Black History Month. As we predicted, authentic, purpose-driven partnerships that are integrated into company culture throughout the year are key to impact in 2021. And, it is clear racial injustice will remain one of the important issues.
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
IMPACT 2020: The Virtual Experience will take place September 16, 4:00–5:00 pm with a keynote address from Xavier Ramey, CEO of Chicago-based Justice Informed. We are excited to feature Mr. Ramey, an internationally recognized public speaker and award-winning social strategist and change maker. He brings a wealth of experience to CSR professionals and offers catalytic strategies for inclusion, philanthropy, corporate social responsibility, and community engagement.
Making sure all employees and customers feel welcome, comfortable and valued is a priority for many companies in 2019. Those who fail to do so quickly become pariahs as damaging videos go viral. Integrating diversity and inclusion into workplace culture is not only the “right” thing to do, it impacts the bottom line in a positive way. Lyft and Starbucks both have nonprofit partners to ensure they create a true culture of diversity and inclusion that helps attract and retain talented employees and loyal customers. Don’t wait for damaging publicity to occur before moving forward with D&I initiatives at your company. Keep reading to learn how Lyft and Starbucks changed their culture.