In this video interview, Alison Law of For Momentum talks with Amber J Lawson, CEO of Good Amplified, about working with influencers to engage your cause’s younger audiences. As you’ll learn in this video interview, YouTube is the place to be if you’re trying to connect with Millennials and the generation following them, Gen Z.
Debunking Fake News: Credible Sales Statistics and Cause Marketing Statistics
We’ve been hearing a lot about fake news stories circulating on the Internet and social media. Now with the appearance of this slide of sales statistics in so many different places online, I wondered, “Where do we go to get credible sales statistics?” Below are some of the resources we’ve identified as having valid sales information.
How to Respond to 2017’s Biggest Cause Marketing Trend
What do I think will be the biggest cause marketing trend in 2017? Ready? Here it is…
Stacey Goldberg Joins For Momentum
For Momentum is thrilled to announce that Stacey Goldberg has joined our team as Vice President. Stacey brings more than 15 years’ experience in sponsorship strategy, partnership development and peer-to-peer fundraising.
Early Results from #GivingTuesday 2016
Early results from #GivingTuesday 2016 show another record-breaking year for the annual movement. Bolstered by an uptick in charitable donations that started around the time of the U.S. presidential election and surging into the year-end giving season, Giving Tuesday was positioned perfectly for growth.
2017 Peer-to-Peer Forum Conference
For Momentum is pleased to once again sponsor and participate in the annual Peer-to-Peer Forum Conference. The 2017 conference theme is “Get on the Right Track.”
Cause Marketing Summit DC
Join featured speaker Mollye Rhea of For Momentum and more than 100 of your cause marketing colleagues at Cause Marketing Summit DC on December 8, 2016.
There Can Be No CSR Without HR
For years, Fortune 500 companies have expressed the value of employee engagement as part of their CSR reporting—a value equal to millions of dollars each year for large global organizations. Today, forward-thinking companies of all shapes and sizes are investing in a variety of strategies aimed at recruiting and inspiring individuals and maintaining a competitive advantage through effective employee engagement programs. But they may be overlooking one crucial member of their team when plugging employee engagement into their overall CSR strategies—the HR Department.
Three Growth Hacking Strategies for Cause Marketing
Most commonly used in the startup world to describe a laser-like focus on accelerating business growth, growth hacking is a mindset that nonprofit organizations—or anyone who wants to scale quickly—can adopt. Here are three growth hacking strategies for those who want to grow their cause marketing program by leaps and bounds instead of fits and starts.
For Momentum’s Mollye Rhea Featured in Special Corporate Volunteers Publication
Mollye Rhea, president and founder of For Momentum, appeared in the Atlanta Business Chronicle’s special publication honoring corporate volunteers.
