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Navigating the Partnership Shift: Key Insights from Our New Research Report

May 14, 2025 Leave a Comment

Our new report, The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations, delves deep into the strategic responses of seasoned corporate partnership professionals. This isn’t just another report outlining trends; it’s a vital snapshot of a sector in motion

Filed Under: Corporate Social Responsibility, News Tagged With: Cause Partnerships, cause-marketing, CSR, data, Partnerships for good, Social Impact, social impact data

Companies Find Unique Ways to Answer Consumer and Employee Demands for Authentigrated Action

June 18, 2020 Leave a Comment

The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.

Filed Under: Cause Marketing Trends, Corporate Social Responsibility, Employee Engagement, News Tagged With: Authentigrated, Core Values, CSR, Employee Engagement, Social Impact, Virtual Volunteering

Cause Connections: A Review of The Super Bowl Ads That Created the Perfect and Not-So-Perfect Matches

February 8, 2018 Leave a Comment

As a social impact agency, we want to know what cause connections work and why, so we are reviewing this year’s commercials through a match-maker’s lens. Here’s one subject on which everyone has an opinion. Which commercials made you feel the love and which made you want to erase their contact from your phone?

Filed Under: Corporate Social Responsibility, News Tagged With: CSR, Strategic Cause Alliances, super bowl commercials

CSR Pros: What’s your Disaster Response Plan?

January 25, 2018 Leave a Comment

The recent spate of disasters is a wake-up call to CSR leads. Its time to be proactive and prepared. Having a disaster plan—whether it sits in on your intranet, your bookshelf or in my case, the refrigerator, is a critical responsibility moving forward.

Filed Under: Corporate Social Responsibility, News Tagged With: CSR, Disaster Relief

Adding Corporate Partnerships to Your Peer-to-Peer Fundraising Formula

January 18, 2018 Leave a Comment

As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?

Filed Under: Corporate Social Responsibility, Employee Engagement, News Tagged With: Corporate Philanthropy, Corporate Social Responsibility, CSR, P2P

Small Changes Can Lead to Big Results for Your Corporate Philanthropy Program

July 31, 2017 Leave a Comment

Small Changes Can Lead to Big Results for Your Corporate Philanthropy Program

Don’t complicate things when developing a strategy for your corporate philanthropy program. Several small changes can lead to big results.

Filed Under: Corporate Social Responsibility, News Tagged With: Best Practices, cause-marketing, Corporate Social Responsibility

Award Season Continues: The Civic 50

February 15, 2017 Leave a Comment

If you are like me you enjoy the glitz, glamour and excitement of the Golden Globes, Grammy’s and Oscar’s. Who will win the coveted awards? Even more importantly, what will they be wearing on the red carpet?

Filed Under: Corporate Social Responsibility, News

There Can Be No CSR Without HR

November 11, 2016 Leave a Comment

There Can Be No CSR Without HR

For years, Fortune 500 companies have expressed the value of employee engagement as part of their CSR reporting—a value equal to millions of dollars each year for large global organizations. Today, forward-thinking companies of all shapes and sizes are investing in a variety of strategies aimed at recruiting and inspiring individuals and maintaining a competitive advantage through effective employee engagement programs. But they may be overlooking one crucial member of their team when plugging employee engagement into their overall CSR strategies—the HR Department.

Filed Under: Corporate Social Responsibility

Businesses Boost Trust with Cause

April 26, 2016 1 Comment

Businesses Boost Trust with Cause Blog Post Image

Recently updated research helps us connect the dots between consumer trust and cause. For their 2016 Trust Barometer, Edelman asked more than 33,000 people worldwide how much they trusted four institutions: non-governmental organizations (NGOs), businesses, media outlets and government agencies. Trust in all these institutions seems to have rebounded from the Great Recession of 2008. One explanation for the increase in trust, especially for businesses, is the goodwill generated by their association with cause.

Filed Under: Corporate Social Responsibility

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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