As a social impact agency, we want to know what cause connections work and why, so we are reviewing this year’s commercials through a match-maker’s lens. Here’s one subject on which everyone has an opinion. Which commercials made you feel the love and which made you want to erase their contact from your phone?
The recent spate of disasters is a wake-up call to CSR leads. Its time to be proactive and prepared. Having a disaster plan—whether it sits in on your intranet, your bookshelf or in my case, the refrigerator, is a critical responsibility moving forward.
As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?
Don’t complicate things when developing a strategy for your corporate philanthropy program. Several small changes can lead to big results.
If you are like me you enjoy the glitz, glamour and excitement of the Golden Globes, Grammy’s and Oscar’s. Who will win the coveted awards? Even more importantly, what will they be wearing on the red carpet?
For years, Fortune 500 companies have expressed the value of employee engagement as part of their CSR reporting—a value equal to millions of dollars each year for large global organizations. Today, forward-thinking companies of all shapes and sizes are investing in a variety of strategies aimed at recruiting and inspiring individuals and maintaining a competitive advantage through effective employee engagement programs. But they may be overlooking one crucial member of their team when plugging employee engagement into their overall CSR strategies—the HR Department.
Recently updated research helps us connect the dots between consumer trust and cause. For their 2016 Trust Barometer, Edelman asked more than 33,000 people worldwide how much they trusted four institutions: non-governmental organizations (NGOs), businesses, media outlets and government agencies. Trust in all these institutions seems to have rebounded from the Great Recession of 2008. One explanation for the increase in trust, especially for businesses, is the goodwill generated by their association with cause.