This month, expect your Facebook page to be deluged with videos of friends and celebrities dumping buckets of ice water […]
Lessons from the 2015 AMA Nonprofit Marketing Conference: Storytelling
One quick programming note before I jump into today’s post: Mollye Rhea, president and founder of For Momentum, recently discussed […]
How to Turn Sponsorship into Cause Marketing and Raise More Money
I get a lot of questions about how nonprofits can better solicit companies for sponsorships. I love to answer these […]
Do Your Homework and Other Key Learnings from the 2015 Cause Marketing Forum
School may be out for the summer, but at the Cause Marketing Focus blog, we’ve still got homework on the brain. […]
Corporate Cause Marketing Alliances for Health Organizations
Your organization promotes health. You eat, drink and breathe healthy living and encourage your supporters to follow your example. However, […]
Is Your Cause Marketing on Track? Three Signs of Progress
In the early days of exploration, sea captains had no real way of knowing how close they were to land. […]
How to Choose the Right Activation for Your Cause Partnership – Part 2
Earlier this month we shared Joe Water’s new cause marketing matrix and some of the most popular ways to activate […]
How to Choose the Right Activation for Your Cause Partnership – Part 1
Congratulations… after months and potentially years of hard work you have secured the right corporate or nonprofit partnership for your […]
#SocialMediaSuccessStories
Social media connects us and disconnects us depending on how we use it, doesn’t it? It’s been nice to see […]
Overnight Success in the Fundraising World
About 400 of us gathered in sunny Orlando a few weeks ago to participate in the annual Peer-to-Peer Professional Forum […]
