In the first article in this series, I discussed the fallacies related to a very common corporate support myth that […]
Do Something Awards Spotlight Under-25 Community Achievers
While channel surfing last weekend, I stopped for a few minutes on an awards show on VH1, waiting expectantly to […]
New Study: Social Media Increases Individual Fundraising; Attracts New Donors
Today, online fundraising accounts for 30% of most major U.S. events. And experts believe that social media is only going […]
For Momentum twINFO: August 23, 2011
twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired […]
Influence: The Currency of Social Media…A Tool For Cause Marketers
INFLUENCE—EVERYBODY WANTS IT, SOME ACTUALLY HAVE IT. INFLUENCE IS THE CURRENCY OF SOCIAL MEDIA. As part of your social media […]
Nurturing Stronger Corporate Alliances From The Inside Out – Part 3: Silos
3-Part Series (Part 3): This is the third post in my series about what’s preventing growth in cause partnerships for […]
OnPoint…Key Takeaways from the AMA Nonprofit Conference
OnPoint, the 2011 American Marketing Association and American Marketing Association Foundation Nonprofit Marketing Conference made a couple of big moves this […]
Oxfam Responds to East Africa Hunger Crisis
As you’ve no doubt seen in the news, East Africa is experiencing the worst drought in 60 years, with more […]
Sponsorship/Cause Marketing/Strategic Activation & ROI: Ford’s Drive One 4UR School
According to Harvard Business Review bloggers William Rosen and Laurence Minsky, “A powerful confluence of challenging economic conditions and emerging […]
Nerd Celebrity Utilizes Comic Con to Support a Worthy Cause
Birds do it, bees do it, nerds do it… Zachary Levi, the well-known star of NBC’s “Chuck”, and ‘nerd hero’ […]
