Many nonprofit organizations are seeing their Facebook metrics drop, are you one of them?  If so, read on. I’ve got […]

April Showers bring May flowers…AND lots of May awareness “months” and campaigns! Check out the incredible work some of For […]

You can learn a lot from Adam Braun. Adam is the founder of an organization called Pencils of Promise (PoP). […]

Selfies, selfies, selfies…face it (pun intended), they are everywhere.  The word selfie was even named Oxford Dictionary’s “Word of the […]

Recently, nearly 400 peer-to-peer fundraising professionals gathered to discuss trends in event fundraising.  Previously called the Run Walk Ride Fundraising […]

Wendy’s is putting adoption front and center in a new cause marketing campaign that launched March 24th. Adoption isn’t new […]

As a cause marketer, you have many tools in your arsenal.  I’m always looking for time-savers that will help me […]

Wow!  Brilliant – simply brilliant.  Kudos to US Fund for UNICEF on the latest iteration of their Tap Project campaign. […]

Thanks to social media and other quickly evolving technologies, the world is hyper-connected, making social problems more difficult to ignore […]

Last week I wrote about a very successful fundraiser between Kmart and St. Jude Children’s Research Hospital. As part of […]