By: Ashley Byars
Twinkling lights, wrapped gifts, and the scent of peppermint mean the holidays are right around the corner. With the shopping rush comes one of the most important times of fundraising for nonprofits. In fact, nearly one third (30%) of annual giving occurs in December.
Corporate partnerships are an important way nonprofits reach their year-end giving goals. They also serve as a major brand awareness opportunity for corporate partners. We’re seeing some outstanding creativity in campaigns this year. Take a look at some of our favorites.
Starbucks Foundation and Big Brothers Big Sisters of America allow customers to rock the vote for good this holiday season
Starbucks customers can personally help make an impact for Big Brothers Big Sisters of America while enjoying their favorite warm holiday beverage by voting for the organization in the You Vote, We Give Campaign. On December 1, the Starbucks Foundation launches a campaign that allows fans and customers to vote with their email (no purchase necessary) for their favorite cause this holiday season. BBBSA has been selected as the only youth serving organization and customers can vote through the app or online. The organization who receives the top votes will be granted $500,000 from the foundation.
Norte partners with Food Rescue of Northwest Michigan for Cranksgiving
Norte, a bike-centric youth advocacy organization, and Tom’s Food Markets are hosting their fourth annual Cranksgiving event to gather items for their local food bank. This event is part bicycle ride and part food drive. Participants are asked to meet at a central location, pick up a list of food items, and bike to the store to buy them. Each rider spends about $25 on average. Last year, riders collected over 2,500 pounds of food. They’re also encouraged to commit one act of kindness during the ride.
Arrow Electronics’ legal department partners with Sock It to Em to help the homeless
Socks are the number one clothing item requested by people struggling with stable housing. To help meet the need, the Arrow Electronics’ legal department has supported the Sock It to Em sock drive for over six years. This year, they donated over 300 pairs of socks. Arrow matches employee donations and volunteer hours, and is planning to roll out campaign support companywide.
Anthropologie taps Children’s Miracle Network as exclusive holiday partner
Anthropologie is partnering with CMN Hospitals, providers of life-changing pediatric care, on a matching campaign this year. From November 1 through the end of the year, customer donations will be matched up to $100,000 with 100% of the proceeds going to CMN hospitals. Anthropologie is also partnering with The Crafter’s Box to donate 600 craft kits with a light-up ornament to children being treated at CMN Hospitals nationwide.
Subaru and National Park Foundation’s Share the Love campaign
Now through January 3, 2022, Subaru will donate $250 to the customer’s choice of participating charities, including the National Park Foundation, for every new Subaru purchased or leased during the event. Over the last 13 years, Subaru has donated over $225 million to charities.
Cherry Hill Programs and the Humane Society create holiday magic for pets
Pet owners are encouraged to bring their favorite furry friend to any “Pet Night” photo experience at participating mall locations across the U.S. and support the Humane Society’s lifesaving work. With each photo package purchase, a donation will be made for animals in need.
Macy’s and Make-A-Wish annual holiday campaign: Send letters, deliver wishes campaign
For over 14 years, this magical partnership has helped deliver wishes to children with critical illnesses. This year, during National Believe Week, for every letter participants write to Santa, Macy’s will donate $2 to Make-A-Wish, up to $1 million. Letters can be dropped in the red letterbox at Macy’s stores across the country or sent online.
Spotlight on small-town partnerships
In keeping with the spirit of giving of this beloved holiday classic, each ticket sold to the production of A Christmas Carol in Spokane, Washington raises funds for the Women’s and Children’s Free Restaurant & Community Kitchen, an organization serving those in the community in need of good, healthy meals in a safe environment.