We’ve tracked corporate partnership trends for more than a decade and over the last year, we’ve seen that stakeholders have higher expectations of companies and their cause platforms across the board. Let’s dive into key learnings, including how corporate partnership decision makers are reacting to increased pressures and the motivations behind their decision making.
Why nonprofits should care about NFTs. As we shared in Part I of our two-part non-fungible token (NFT) series, nonprofits and corporate partners are using NFTs to raise funds in exciting new ways, including auctioning one-of-a-kind digital art. Why the fascination?
NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.
For Earth Day and Earth Month this year, we’re seeing many corporate partners rally around one of these four themes: marine life conservation, clean water, reforestation, or food security. We believe this focused approach gives cause marketing campaigns an advantage in a crowded space with audiences looking for clear choices. Take a look at our picks for stand-out campaigns in each area of concentration.
If we’ve learned anything from the last two years, a key to success is the ability to change strategies quickly when circumstances require. Nowhere was that more evident than with events pivoting from in person to digital. Even though we can meet in person and have personal connections again, the virtual scene is here to stay.
We see four key questions popping up from social impact pros in the P2P space. Take a look at our answers.
As a woman-owned and women-led social impact agency, we’re proud to celebrate Women’s History Month and International Women’s Day. This year is especially important in bringing to light the worldwide women’s issues stemming from the pandemic, including impacts on employment, education and safety. We’re especially inspired by these ongoing partnerships rising to the challenges.
Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity, and Black culture and Black-owned brands.
From shareholders to employees, stakeholder expectations for companies to be a force for good in communities continues to rise. This is causing an urgent need for purpose to become fully embedded throughout a company’s DNA. Take a look at three trends we see taking shape for 2022.
Twinkling lights, wrapped gifts, and the scent of peppermint mean the holidays are right around the corner. With the shopping rush comes one of the most important times of fundraising for nonprofits. In fact, nearly one third (30%) of annual giving occurs in December.
Corporate partnerships are an important way nonprofits reach their year-end giving goals. They also serve as a major brand awareness opportunity for corporate partners. We’re seeing some outstanding creativity in campaigns this year. Take a look at some of our favorites.
Has the environmental, social and governance movement touched your world of cause yet? It’s one of the biggest trends shaping the future of cause partnerships we uncovered in compiling Social Impact Stats 2021, For Momentum’s annual compendium, which includes our original research plus data from over 80 respected industry reports.
Whether ESG is at the heart of your cause or an area you have yet to fully explore, it’s important to be well versed and up to date because ESG is highly popular with both consumers and corporate partners. With a little digging, you may discover new opportunities aligned with your mission. Below we delve into a few of the ESG stats we see shaping social impact in the years ahead.