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Four creative partnerships redefining cause marketing

October 25, 2022 Leave a Comment

Are you reaching beyond the “tried and true”? Companies have long embraced donating a percentage of product sales to nonprofits and encouraging customers to do the same at the register. But they are increasingly looking to nonprofits for fresh ideas to engage their customers and communities. Only 40% of the CSR leaders we surveyed said that nonprofits were doing a good job at bringing unique opportunities to them. Check out four partnerships that are refreshingly creative.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Corporate Citizenship, creative cause campaigns, CSR, Social Impact Partnerships

For Momentum announces Best of the Best Halo Award winner

August 2, 2022 Leave a Comment

The Halo Awards are North America’s highest honor for corporate social impact initiatives with outstanding consumer or employee engagement. These prestigious CSR, cause marketing and corporate social impact awards focus on initiatives where brand purpose and social impact intersect to help build a better world—and bottom line. Sponsored by For Momentum and selected by the Halo judges, the Best of the Best Halo Award is chosen from the full spectrum of Halo applications. It’s category agnostic and recognizes an initiative that demonstrates best practices in social impact engagement. The winner: Expedia Group and UNICEF USA – “Give the World a Shot.”

Filed Under: News Tagged With: BOTB, Cause Partnerships, CSR, Engage for Good, Halo Awards, Social Impact

Key Research Findings—Next Level Partnerships|Part 2

July 20, 2022 Leave a Comment

For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, Cause Partnerships, Corporate Citizenship, Corporate Partners, CSR, Social Impact, Social Impact Research

Key Research Findings—Next Level Partnerships|Part I

June 23, 2022 Leave a Comment

We’ve tracked corporate partnership trends for more than a decade and over the last year, we’ve seen that stakeholders have higher expectations of companies and their cause platforms across the board. Let’s dive into key learnings, including how corporate partnership decision makers are reacting to increased pressures and the motivations behind their decision making.

Filed Under: News Tagged With: Cause Campaign, Cause Partnerships, Corporate Philanthropy, CSR, Employee Engagement, Research, Social Impact

Why nonprofits should care about NFTs – Part II

June 7, 2022 Leave a Comment

Why nonprofits should care about NFTs. As we shared in Part I of our two-part non-fungible token (NFT) series, nonprofits and corporate partners are using NFTs to raise funds in exciting new ways, including auctioning one-of-a-kind digital art. Why the fascination?

Filed Under: News Tagged With: Business for Good, Cause Partnerships, Cryptocurrency, Metaverse, NFTs, Social Impact

Why nonprofits should care about NFTs – Part I

May 10, 2022 Leave a Comment

NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Cryptocurrency, CSR, Fundraising, Metaverse, NFTs, Social Impact

What are corporate partners prioritizing for Earth Month?

April 20, 2022 Leave a Comment

For Earth Day and Earth Month this year, we’re seeing many corporate partners rally around one of these four themes: marine life conservation, clean water, reforestation, or food security. We believe this focused approach gives cause marketing campaigns an advantage in a crowded space with audiences looking for clear choices. Take a look at our picks for stand-out campaigns in each area of concentration.

Filed Under: News Tagged With: Cause Partnerships, CSR, Earth Day, Earth Month, Environmental campaigns, Reforestation, Sustainability, Water conservation

Major shifts in peer-to-peer (P2P) fundraising raise big questions

March 30, 2022 Leave a Comment

If we’ve learned anything from the last two years, a key to success is the ability to change strategies quickly when circumstances require. Nowhere was that more evident than with events pivoting from in person to digital. Even though we can meet in person and have personal connections again, the virtual scene is here to stay.

We see four key questions popping up from social impact pros in the P2P space. Take a look at our answers.

Filed Under: News Tagged With: Cause Partnerships, CSR, DEI, Equity, Fundraising, P2P, P2P Forum, Peer fundraising

3 Cause Campaigns Championing Women

March 8, 2022 Leave a Comment

As a woman-owned and women-led social impact agency, we’re proud to celebrate Women’s History Month and International Women’s Day. This year is especially important in bringing to light the worldwide women’s issues stemming from the pandemic, including impacts on employment, education and safety. We’re especially inspired by these ongoing partnerships rising to the challenges.

Filed Under: News Tagged With: Cause Campaigns, Cause Partnerships, Companies with Purpose, CSR, International Women's Day, Womens History Month

Black History Month: Top 5 cause campaigns we’re watching

February 22, 2022 Leave a Comment

Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity,  and Black culture and Black-owned brands.

Filed Under: News Tagged With: Black History Month, Cause Partnerships, cause-marketing, CSR, DEI, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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