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2021 Must-Attend Social Impact Conferences

January 25, 2021 Leave a Comment

By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Conferences, CSR, Purpose Marketing, Social Impact, Sustainability

Back-to-School 2020: Brands Using Social Good to Meet the Moment

September 23, 2020 Leave a Comment

As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.

Filed Under: News Tagged With: back-to-school, Brands Taking Stands, Cause Campaigns, Cause Partnerships, Social Impact

Reassessing Your Corporate Partner Policies and Procedures through the DEI Lens

August 17, 2020 Leave a Comment

We wanted to dig a little deeper to see how nonprofit organizations are reacting and how they are adjusting their own diversity, equity and inclusion (DEI) policies. In late July For Momentum held intimate roundtable discussions with corporate partner practitioners to discuss how DEI issues are influencing their relationship development process. Much of the discussion centered around how these issues impact their corporate vetting and funding acceptance policies.

Our agency has long advised that corporate partner policies are an essential tool that not only make procedures more effective, but also ensure proper stewardship of an organization’s reputation and maximize effectiveness. There are many practical benefits that can be derived from purposeful corporate partner policy development. Over the years we’ve shared best practices including corporate partner policy checklists, scorecards and other tips and tools.  Now would be a good time to do a policy tune up. There’s time to make adjustments that can go a long way in accelerating activities and creating operating efficiencies as we head into the busy fall and year end season of giving. 

Filed Under: News Tagged With: Cause Partnerships, CSR, DEI, Diversity Equity & Inclusion, Mission Alignment

Using Digital CSR Activations as an Engine to Recover and Grow

July 21, 2020 Leave a Comment

Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. You can do more than share updates and pictures, though. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, CSR, Digital Activations, Social Impact Marketing

Boys & Girls Clubs Partner with goPuff to Help to Families through COVID-19 Relief Fund

April 30, 2020 Leave a Comment

goPuff has committed to match up to $1 Million in support of Boys and Girls Clubs across the country that are providing critical support those most in need by aiding families of first responders with meals and academic virtual learning support during the pandemic.

Filed Under: News Tagged With: #GivingTuesday, Cause Activations, Cause Partnerships, CSR

CARE’s International Women’s Day Campaign Rallies Americans to Help Make All #WomenEqual

March 5, 2020 Leave a Comment

For Momentum is proud to have been an advisor on this campaign and helped to form a new partnership between Cynthia Rowley and CARE.  Both brands are women-focused and share philosophies around giving women inspirational choices.  For IWD 2020, Cynthia Rowley will donate 15 percent of sales from a special selection of products to benefit CARE’s mission and women’s empowerment efforts.

Filed Under: News Tagged With: Cause Campaigns, Cause Partnerships, Corporate Partners, CSR, International Women's Day, Social Impact

Cause Partnerships 101: Building the Foundation of Your Cause Partner Program

January 2, 2020 Leave a Comment

Cause Partnership Basics

A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.

Filed Under: Cause Marketing Best Practices, Cause Marketing Trends, News Tagged With: Cause 101, Cause Campaigns, Cause Partnerships, cause-marketing

Move the Fundraising Needle with a Cause-Related Experience

December 11, 2019 Leave a Comment

One of the best ways to build a deep and lasting connection with donors is by creating cause-related experiences. These events bring the cause to life through storytelling and hands-on experiences which allow participants to feel the personal impact of a donation.

Filed Under: News Tagged With: Cause Campaigns, Cause Experiences, Cause Partnerships, cause-marketing, Social Impact

Embracing Digital Partner Activations for Greater Impact

October 16, 2019 Leave a Comment

Everyone can be a storyteller in the digital age. Organizations can use digital channels to let people in and have a voice in their mission. Millennials and Gen Z especially want to help drive change and not merely make a donation. Expanding your campaign into the real world via video, photos and real-time engagement can multiply impact.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, CSR, Digital Activations, Digital Marketing, Nonprofits, Social Impact

Back-to-School Campaigns: Purchase with a Purpose

August 7, 2019 Leave a Comment

According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:

Filed Under: News Tagged With: back-to-school, Cause Marketing Campaigns, Cause Partnerships, purposemarketing, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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