By: Lucy Spratlin
In today’s world, a company needs a purpose to connect with younger generations of consumers and employees and to help fuel business growth.
You may be wondering how to truly integrate cause into your business model, or how to invite others to volunteer alongside you and serve as brand ambassadors for your cause. It takes more than a clever hashtag. #Humanity is not a social impact strategy.
Successful social impact strategies go beyond awareness and are designed to boost an organization’s overall mission – not just its brand identity. They serve as a solid framework and include clear business objectives and measurable outcomes. These strategies should be woven into the very fabric of a company and engage all stakeholders – top executives, employees, customers and supply chain partners.
Creating a comprehensive plan with a mission-driven approach to community engagement takes an experienced team. For Momentum has been providing strategic advice, tactical guidance and hands-on assistance to clients seeking to do well by doing good, for more than 15 years. Our team of social impact experts can help you every step of the way:
The best way to get started is with our Partnership POWER Assessment® which uses data to help identify your organization’s most valued assets and prioritizes your greatest potential partnership opportunities.
From there, we create a Cause Marketing Strategy Blueprint to help the plan take shape. This strategy will be custom designed to fit the unique needs of your organization and be sustainable for years to come.
We then take this strategy and move into Partnership Identification and Outreach, often the phase our clients find most challenging. We will help you attract the right long-term partners and execute a well-designed plan to achieve your goals.
Having a purpose, is more than just creating a campaign. The success of a brand’s social impact lies in its strategy.