As the National Vice President of Corporate Partnerships and Engagement, Chad Hartman manages the Corporate and Cause Partnership program and all special events, including Summit for America’s Youth, Youth of the Year, Golf tournaments and various other fundraising events throughout the year.We talked with Chad to learn more about: What inspired Chad to work in cause, current focus areas for BGCA corporate partners, and Chad’s take on the biggest opportunities and challenges for the future of corporate partnerships.
Your cause marketing strategy should include a visual identity that breaks through the clutter. The most memorable cause partnerships have a unique look that sets them apart and forges an emotional connection.
Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.
Successful social impact strategies go beyond awareness and are designed to boost an organization’s overall mission – not just its brand identity. They serve as a solid framework and include clear business objectives and measurable outcomes. These strategies should be woven into the very fabric of a company and engage all stakeholders – top executives, employees, customers and supply chain partners.