When it comes to developing innovative cause marketing partnerships and CSR initiatives that strengthen businesses and enhance visibility and funding, no one works more flexibly and effectively than the cause marketing professionals at For Momentum. Whether we coach your employees or act as an extension of your staff, For Momentum helps create opportunities for long-term relationships that enhance existing programs and bring new ideas to life. Core service offerings include:
Partnership POWER Assessment ®
This proprietary first step in For Momentum’s three-part strategic process delivers an in-depth analysis of marketplace trends, competitors and your organization. This assessment enables us to understand your culture, business objectives, marketing plans and organizational assets as they relate to corporate partnership opportunities.
Cause Marketing Strategy Blueprint
Based on insights gained during the Partnership POWER Assessment, For Momentum develops an initial cause marketing and corporate partnership strategy tailored to your organization. The goal is to create a best-in-class, sustainable strategy that is pragmatic based on your resources (dollars and people) but aspirational and compelling enough to capture the attention and participation of leading cause marketing partners.
Strategic Coaching, Pipeline Development and Outreach
For Momentum helps your organization develop a plan of action for cause marketing partnership development–from prospecting to closing the deal and expanding the relationship year after year. We can provide this as a turn-key service or train your staff to execute the partner development plan effectively.
Cause Roadmap
To effectively reach and engage consumers and employees around philanthropy, it is critical that companies have a clear, credible and engaging strategy. We have years of corporate experience, we know the trends, the innovations and the challenges. We bring this knowledge to companies to help them craft a sustained cause marketing strategy around the right set of social issues, the right partners and the right activations to achieve positive business and social impact.
Corporate Partnership Policies, Guidelines and Procedures
For Momentum reviews and develops corporate partnership standards that address crucial topics such as governance, eligibility, product match, required language, reporting and other factors. Effective policies maximize organizational effectiveness and ensure proper public stewardship of the organization’s reputation.
Partner Summits
Partner Summits are a well-established partner cultivation tool. An ideal summit experience strikes the right balance between education/information and networking/relationship-building. For Momentum provide Summit support from strategy through execution.
Turn-Key Engagement Toolkits
Get to “yes” faster by making it as simple as possible for your partners to activate and engage their employees. Let us custom-design an out-of-the-box solution around a special employee engagement event or “THON” (i.e., bowl-a-thon, read-a-thon, walk-a-thon, etc.). Or use our workplace giving toolkit to help partners raise awareness and funds through other types of turn-key activities (i.e., jeans day, pin-up campaign, etc.).
Capacity Support
This service is designed to assist organizations that are experiencing transition or are in need of temporary support while searching for new hires. For Momentum can provide day-to-day staffing, help develop launch strategies, create a block of time to answer questions during an agreed-upon time period, or take over and run with projects.
Customized Services
Looking for something that’s not on this list? We pride ourselves on listening to your unique needs and developing custom solutions. Contact us today to share your challenge, and we’ll let you know how we can help.
