…First, the brand alignment is spot-on. Water is quintessential to beer-making and fits right in line with Stella Artois’ commitment. Second, this commercial comes across as authentic to viewers. Including…
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What is Partnership Worth?
…Here are a few resources who offer a range of valuation services and advice: For Momentum — http://www.formomentum.com/Services.aspx IEG — http://www.sponsorship.com/Valuation-Services.aspx Power Sponsorship — http://blog.powersponsorship.com/ SponsorPark — http://www.sponsorpark.com/blog/post/2010/10/19/Why-Sponsorship-Valuation-is-Like-a-Snowflake.aspx Good luck!…
Influence: The Currency of Social Media…A Tool For Cause Marketers
…Business Needs To Change To Become Social on www.socialmediaexplorer.com, Ilana Rabinowitz presumably saves the best for last, listing “Influence” as #9, stating that “Influence is the new power.” She includes…
A Mom’s Search for Meaning- Please Join Me in Helping Tornado Victims
…resources to bolster the rebuilding efforts. Please consider helping this effort in one of the following ways: Make a Difference as a Company: If your company is interested in launching…
For Momentum Cause Marketing twINFO: June 28 – July 11, 2012
JUNE 28 – JULY 11, 2012 EDITION A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the know.” www.formomentum.com HOW…
Skechers’ “BOBS Shoes:” I’m Not Buyin’ What You’re Sellin’
…Here is Skechers’ site: Now here’s the original: TOMS http://www.toms.com/womens/classics?view=all I’m sorry, but I think Skechers’ claim of being “proud to join companies like TOMS” needs some shoe deodorizer. Last…
For Momentum Releases 2016 Cause Partnership Sales Cycle Research
…Cycle Research at the Cause Marketing Forum Conference, an annual industry meeting of corporate, nonprofit and agency cause marketing professionals. The full research report is available online at www.formomentum.com/resources/cause-partnership-sales-cycle-research/. About…
Take 5: David Hessekiel, President and Founder of Engage for Good
…even more people knew about and took advantage of the amazing free resources available on www.engageforgood.com and www.peertopeerforum.com The background, statistics, case studies and training tools that exist on those…
Kickoff to Rebuild Unites Dallas Community
…more information, visit www.RebuildingTogether.org. You can also follow Rebuilding Together on Twitter @rebldgtogthr or become a fan on Facebook at www.Facebook.com/RebuildingTogether. Note: Rebuilding Together is a client of For Momentum….
Fashion Statement: Social Impact Is In Style
…LAUNCH “COMEBACK CLOTHES” CAMPAIGN WITH OLIVIA WILDE H & M went a different route when it came to activating young, socially conscious consumers by launching “Comeback Clothes,” a recycling campaign…