Together with the newest Habitat Humanitarians, Drew and Jonathan Scott, HFHI set out to bring energy and awareness to the new build sites starting on campaign opening day April 2 and continuing through closing events on April 26, including ribbon cuttings and a block party in Nashville. In addition to bringing phenomenal media coverage from the Today show, HGTV, People, USA Today, Us Weekly and many others, the brothers promoted their involvement to their nearly 7 million followers on Facebook, Instagram and Twitter throughout the month. HGTV also promoted the events via Facebook Live.
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.
As a social impact agency, we want to know what cause connections work and why, so we are reviewing this year’s commercials through a match-maker’s lens. Here’s one subject on which everyone has an opinion. Which commercials made you feel the love and which made you want to erase their contact from your phone?
With the new year less than two months away, it is time to start thinking about your CSR business goals and opportunities for 2018.
Since 2012, Northwestern Mutual has committed to spearheading fundraising events nationwide – like lemonade stands, golf outings and run/walk events – to raise awareness and funds for childhood cancer research and provide support to their nonprofit partners such as Alex’s Lemonade Stand. Let’s Take 5 with Audra to learn more about Northwestern Mutual’s innovative partnerships, how they foster consumer engagement, and what app helps her juggle her busy schedule.
Want to know more about creating an employee engagement program? Contact For Momentum to learn how to incorporate volunteering into your overall CSR strategy. Playworks, the leading national nonprofit leveraging the power of play to bring out the best in every kid, increases their impact with the help of passionate corporate volunteers. Throughout its 23 U.S. regions, Playworks provides opportunities for corporations to deepen their community engagement.
For Momentum continues its Take 5 blog series with Marty Posch, President of Finish Line Youth Foundation. We ask Marty five questions that will help you learn more about Finish Line, the cause community, and Marty himself.