The key to establishing best practices in a cause marketing partnership is to infuse the concept of BALANCE. We’ve heard terms like “win-win” used over and over in our industry. While that concept is a vital component of successful cause marketing, the type of BALANCE I’m suggesting is this
Sales Tips to Get You Going
It’s that time of year when many of us look back and reflect over the past twelve months and resolve to do a few things better in the coming year. Often times we set far-reaching goals such as exercise more and eat less, stay in touch with family and friends and work smarter. While I can’t help you with the first two goals, this post outlines four practical tips you can use to sharpen your sales and relationship-building skills!
Media Partnerships Feed Fundraising Pipeline
Within life, there are all kinds of relationships. Business relationships are no different – it takes all kinds. This is an especially important concept to remember during the planning phase when you’ll assess and decide (at least initially) how you’ll gauge if your program was a success. During the planning stages, I’ve heard many clients talk about the importance of including media partners, but struggle with the idea of how to measure return on the investment (ROI).
Welcome to Cause Marketing FOCUS!
Welcome to For Momentum’s blog – Cause Marketing FOCUS. As I write this letter, there are 7,890,000 Google entries for cause marketing. I’ve been involved in this field for more than 20 years, and I find the volume of information enough to make me dizzy! I can only imagine what it must feel like to those who are newer to the topic.
Valuation Renovates Media Partnership and Builds ROI
Client Profile Believing that everyone deserves to live in a safe and healthy home, Rebuilding Together transforms the lives of […]
