By: Brittney Gove
The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.
Through Make #March4Women, corporations, celebrities and other partners are rallying the public to help tear down stubborn barriers holding women back and trapping millions of people in poverty around the world. Their voices are joining those of family farmers in Rwanda, domestic workers in Ecuador and other everyday heroes worldwide. All are uniting in sharing who, in their lives, puts the “Her In HERO” – the campaign’s theme.
The multi-channel campaign will feature: videos of celebrities honoring their heroes like the one above; a shareable quiz whereby people learn who their ‘sister hero’ is; a public opinion poll sponsored by CARE, HuffPost and Yahoo called What Women Want Now; and powerful stories of women and girls whose heroic efforts too often go unnoticed around the world.
So how can you get involved? Here are some quick but powerful ways you can support CARE’s efforts by sharing, engaging and donating:
Lend Your Voice. Record a video saying who puts the #HerInHERO for you, and post it with the hashtag #HerInHERO.
Share HERO Stories. Share powerful stories with your friends and networks.
Make A Donation. CARE has leading innovative global programs that empower women through financial inclusion, health, education, and dignified work. Make a donation HERE.
Shop Corporate Partners. Several corporate partners are supporting CARE during March through products or donations.
- Longtime partner Gap Inc. is offering select International Women’s Day (IWD) products or donations from Gap, Athleta, Old Navy, and Banana Republic, in partnership with CARE to supportGap Inc.’s P.A.C.E. program. Examples include a “HERO” t-shirt at Old Navy, a special collection of tees featuring the voices of inspiring women from Gap, and the first Equality Collection of IWD-inspired t-shirts and accessories at Banana Republic, which will also launch a point of sale consumer donation campaign in the U.S. More details by brand are available HERE.
- Olivelagives back by contributing a portion of proceeds from special purchases helping to fund girls’ education at CARE
- The Little Market will be custom-designing a limited-edition “HERO” bag and candle with 50 percent of the retail price benefitting CARE.
- Little Switzerland is launching a year-round $10 per product donation to CARE for their new jewelry lineNuri & Ash.
- Mars Chocolatecraft brand Ethel M® is contributing $5 per box from their 16 pc limited-edition CARE collection of premium chocolates; and their boutique gourmet food brand THE COCOA EXCHANGE® is contributing 10% of the retail sales for their Chocolate Martini Mix.
“Every day, in more than 90 countries, CARE works side by side with the world’s true superheroes,” said Michelle Nunn, president and CEO of CARE. “They are relentless, tough and tender. Their superpowers are many, and chief among them is courage. But they should not be left to fight gender inequality and poverty alone. Armed with the opportunity to learn, earn and lead, we know women and girls can lift their families and their communities out of poverty.”
Make #March4Women is a signature awareness and engagement moment within CARE’s year-round FIGHT WITH CARE® fundraising campaign, a bold commitment to raise $2 billion over five years in order to improve the lives of more than 200 million people in the areas of: education and work for women and girls; maternal and child health; humanitarian and emergency response; and food and nutrition.
About CARE: Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year CARE worked in 95 countries and reached more than 56 million people around the world. To learn more about CARE and our FIGHT WITH CARE® campaign, visit fight.care.org.
Leave a Reply