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Women’s History Month: Campaigns We’re Watching

March 8, 2023 Leave a Comment

For Women’s History Month and International Women’s Day, For Momentum is shining the spotlight on social impact partnerships championing women. As a woman-owned and women-led company, we’re pleased to support organizations helping to alleviate poverty and showcase cause marketing campaigns getting specific about the challenges women face: Pay inequity, Unequal access to fair treatment under the law, and Lack of leadership opportunities. Take a look at these standout campaigns for inspiration.

Filed Under: News Tagged With: Business for Good, Cause Marketing Campaigns, Cause Partnership, CSR, IWD, Social Impact, Womens History Month

Best practices to boost end-of-year cause campaign results

November 17, 2022 Leave a Comment

The end-of-year giving season is upon us, spanning Thanksgiving to Giving Tuesday to New Year’s Day. The giving season is connected to holiday shopping, which will be worth $807 billion this year, with many shoppers ready and willing to donate to causes they care about.  

A great cause partnership can help nonprofits leverage this time to expand awareness of their cause and elevate their year-end fundraising. It’s also a great opportunity for corporate partners to increase brand awareness and strengthen customer loyalty. While implementing new ideas, it’s important to keep best practices in mind to ensure your campaign’s success.  

Check out a few of our best practices below and let us know how you put them to work this year. 

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Marketing Trends, End-of-Year Giving, Holiday Cause Campaigns, Retail partnerships, Social Impact Trends

Key Research Findings—Next Level Partnerships|Part 2

July 20, 2022 Leave a Comment

For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, Cause Partnerships, Corporate Citizenship, Corporate Partners, CSR, Social Impact, Social Impact Research

Why Nonprofits Should Care about NFTS | Part III

July 6, 2022 Leave a Comment

  By: Lucy Spratlin In parts I and II of this series, we explained NFTs and shared examples of how […]

Filed Under: News Tagged With: Cause Marketing Campaigns, CSR, NFTs, Social Impact

The Shared Core Value Triad: Connecting Nonprofits to Corporations to Individuals

April 7, 2021 Leave a Comment

Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.

Filed Under: News Tagged With: Business for Good, Cause Marketing Campaigns, CSR, Social Impact

Top 5 Social Impact Predictions for 2021

January 12, 2021 Leave a Comment

As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.

Filed Under: News Tagged With: Cause Industry, Cause Marketing Campaigns, Cause Marketing Trends, Employee Engagement, Social Impact Trends, Sustainability

Creativity Can Make Or Break Your Cause Campaign

December 4, 2019 Leave a Comment

Your cause marketing strategy should include a visual identity that breaks through the clutter. The most memorable cause partnerships have a unique look that sets them apart and forges an emotional connection.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Marketing Strategy, Creative Campaigns, Social Impact

Back-to-School Campaigns: Purchase with a Purpose

August 7, 2019 Leave a Comment

According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:

Filed Under: News Tagged With: back-to-school, Cause Marketing Campaigns, Cause Partnerships, purposemarketing, Social Impact

Social Good Platforms Power Employee Engagement

April 10, 2019 Leave a Comment

A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.

Filed Under: News Tagged With: Cause Marketing Campaigns, CSR, Employee Engagement, Nonprofit Technology, Social Good Platforms, Social Impact, Technology

CARE USA Launches Inaugural Make #March4Women Campaign

March 12, 2019 Leave a Comment

The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.

Filed Under: News Tagged With: CARE, Cause Marketing Campaigns, Corporate Partners, CSR, Womens History Month

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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