As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.
Your cause marketing strategy should include a visual identity that breaks through the clutter. The most memorable cause partnerships have a unique look that sets them apart and forges an emotional connection.
According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:
A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.
The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.
During the month of February, WomenHeart is helping to raise awareness about risk factors, prevalence, and prevention of heart disease in women. We interviewed their team to learn more about their #HappyHeart campaign and partnerships that are helping them to have an even further impact this month and beyond.
By: Mollye Rhea As cause campaigns shift and adapt with new digital activations, in-store experiences, and even adopting AI technology, […]
Tis the season… for holiday fundraising campaigns. Nonprofits and their corporate partners come together to tap into the generosity of holiday shoppers by launching creative cause campaigns. They extend the reach of these campaigns by using digital and social media to connect with holiday shoppers who want the opportunity to do good while making their lists and checking them twice. This most wonderful time of year to give back features matching gifts, holiday themed products, employee engagement, and activations with local impact, all of which you should consider for your holiday fundraising campaign. Be sure to approach corporate partners with ideas tailored to their brand, keeping both their internal and external audiences in mind, and let them know exactly how their donations will be used and the overall impact of their generosity.
The first organized effort to bring widespread awareness to breast cancer occurred as a weeklong event in the U.S. in October 1985 through a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of Astra-Zeneca). The mission was to educate and empower women to take charge of their breast health. In the fall of 1991, the Susan G. Komen Foundation first handed out pink ribbons to participants in its NYC race for breast cancer survivors. Two years later, Evelyn Lauder, SVP of the Estee Lauder Companies, founded the Breast Cancer Research Foundation (BCRF) and established the pink ribbon as its symbol.
Together with the newest Habitat Humanitarians, Drew and Jonathan Scott, HFHI set out to bring energy and awareness to the new build sites starting on campaign opening day April 2 and continuing through closing events on April 26, including ribbon cuttings and a block party in Nashville. In addition to bringing phenomenal media coverage from the Today show, HGTV, People, USA Today, Us Weekly and many others, the brothers promoted their involvement to their nearly 7 million followers on Facebook, Instagram and Twitter throughout the month. HGTV also promoted the events via Facebook Live.