As the National Vice President of Corporate Partnerships and Engagement, Chad Hartman manages the Corporate and Cause Partnership program and all special events, including Summit for America’s Youth, Youth of the Year, Golf tournaments and various other fundraising events throughout the year.We talked with Chad to learn more about: What inspired Chad to work in cause, current focus areas for BGCA corporate partners, and Chad’s take on the biggest opportunities and challenges for the future of corporate partnerships.
We began this series with strategies for identifying prospective corporate partners to amplify your resources and advance your mission. In part two, we discussed how to ensure a successful first meeting with a potential corporate partner and follow up after the initial conversation. Now, let’s focus on how to close the deal and turn your prospects into long-term partners.
Attracting new corporate partners is a time-consuming process that requires a thoughtful, strategic approach. First, nonprofit organizations need to invest in developing a compelling partnership narrative and partner value proposition. Prospect identification and outreach can be an exciting and rewarding part of your development work. Making partnership connections is our specialty, and we’re sharing lessons learned in our three-part series, Landing Corporate Partners. In this first installment, we’ll walk you through our best practices.
For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.
For Momentum is proud to have been an advisor on this campaign and helped to form a new partnership between Cynthia Rowley and CARE. Both brands are women-focused and share philosophies around giving women inspirational choices. For IWD 2020, Cynthia Rowley will donate 15 percent of sales from a special selection of products to benefit CARE’s mission and women’s empowerment efforts.
As Senior Vice President and Chief Marketing Officer at National 4-H Council, Artis Stevens is responsible for reinvigorating 4-H as a modern brand and thought leader. Artis’ leadership, creativity and mission-focused approach has enabled 4-H, the country’s largest youth development organization, to experience unprecedented growth in revenue and reach. Since joining National 4-H Council four years ago, the organization tripled revenue through alumni influence; increased Board giving 36X; and quadrupled the value of 4-H’s earned media coverage.
The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.
Whether you are a corporation or a nonprofit you can reach new audiences on November 27 on this global day of giving by leveraging partnerships. According to DataKind’s 2017 #GivingTuesday Insight Report, as many as 63% of people who gave on #GivingTuesday only made donations on that day and not at other times.