For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.
For Momentum is proud to have been an advisor on this campaign and helped to form a new partnership between Cynthia Rowley and CARE. Both brands are women-focused and share philosophies around giving women inspirational choices. For IWD 2020, Cynthia Rowley will donate 15 percent of sales from a special selection of products to benefit CARE’s mission and women’s empowerment efforts.
As Senior Vice President and Chief Marketing Officer at National 4-H Council, Artis Stevens is responsible for reinvigorating 4-H as a modern brand and thought leader. Artis’ leadership, creativity and mission-focused approach has enabled 4-H, the country’s largest youth development organization, to experience unprecedented growth in revenue and reach. Since joining National 4-H Council four years ago, the organization tripled revenue through alumni influence; increased Board giving 36X; and quadrupled the value of 4-H’s earned media coverage.
The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE is uniting those conversations through an action-packed, monthlong campaign called Make #March4Women.
Whether you are a corporation or a nonprofit you can reach new audiences on November 27 on this global day of giving by leveraging partnerships. According to DataKind’s 2017 #GivingTuesday Insight Report, as many as 63% of people who gave on #GivingTuesday only made donations on that day and not at other times.