Every two years, For Momentum curates a compendium of the latest data and trends in social impact partnerships to help nonprofit and corporate cause practitioners raise more funds, improve cause activations and build stronger relationships. Driven by our purpose, we aim to provide practical, actionable insights in one convenient resource that practitioners can use to create best-in-class partnerships and accelerate change.

For Momentum’s 2024 Social Impact Stats includes data sourced from more than 75 industry studies. It features insights to help practitioners better understand and adapt to trends in the social impact landscape and provides perspectives from consumer, employee and corporate decision-makers.

Take a look at some highlights.

Employee needs and desires are top priorities.

• The needs of employees (79%) outweigh the needs of the community (75%) and consumers (44%) in terms of the audience companies most want to influence with their cause activities.
• Over 90% of companies support employee engagement, now the most universal partnership activity.
• Over 90% of employees who work at companies with a strong sense of purpose say they’re more inspired, motivated and loyal.

 

The influence of Gen Zs and Millennials is on the rise – and they demand more from brands.

• 70% of Americans aged 18–30 think companies or brands should take a stance on social issues.
• 61% of employees say their coworkers in their 20s have influenced their willingness to pressure their employer to change things they disapprove of
• 62% of Gen Z and 54% of Millennial consumers assume a brand is doing nothing or hiding something if it doesn’t communicate its actions to address societal issues.
• 79% of members of Gen Z say it’s more important to trust the brands they buy or use today than in the past.

 

Environmental sustainability remains a top concern for consumers and corporate decision-makers, but consumers aren’t convinced that companies are doing enough.

• Environmental sustainability moved up in rank to No. 1 (previously No. 4) in the top cause areas that companies are prioritizing.
• Global warming remains No. 1 on the list of consumers’ most pressing environmental concerns.
• S. consumers are switching brands for sustainability reasons across 12 industries analyzed—which created a $44 billion brand opportunity last year.
• 65% of consumers globally believe companies are not doing well at living up to their climate change commitments.

 

Want more insights and trends? Download the full 2024 Social Impact Stats compendium.