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Social Impact Stats Compendium 2021

September 15, 2021 Leave a Comment

The latest For Momentum annual Social Impact Stats Compendium is now available. Don’t miss the data and key trends it offers to help drive your partnership success in the year ahead. You’ll get nearly 100 valuable insights in an easy-to-use reference format you can return to again and again.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, CSR, DEI, Disaster Philanthropy, Employee Engagment, ESG, Giving in Numbers, Marketing for good, Social Impact

2018 In Review: Five Cause Marketing Trends That Shaped Our Year

December 10, 2018 Leave a Comment

With the year winding to a close let’s glance back at the trends that helped define cause marketing in 2018. As companies embraced brand purpose to connect with consumers and employees, we saw brands taking stands, the rise of corporate disaster philanthropy, new employee engagement strategies, the continued growth of #GivingTuesday and traditional cause campaigns still going strong. These trends all made socially responsible efforts a winning proposition for companies, nonprofits, and the community.

Filed Under: News Tagged With: 2018 Trends, cause-marketing, CSR, Disaster Philanthropy

10 Companies on the Front Lines of Hurricane Florence Relief Efforts

September 26, 2018 Leave a Comment

We’ve all see the images of devasting floods and the damage left behind by Hurricane Florence. As CSR professionals we can be proud of the rapid response by corporate donors. More than $15 million has been pledged in aid from companies large and small. The amount is expected to rise as more company contributions are reported. Here are 10 companies who are helping with hurricane relief by drawing on their organization’s strengths and responding in an authentic way that reflects their company culture.

Filed Under: News Tagged With: Corporate Citizenship, Disaster Philanthropy, Disaster Relief

Why Your Company Should Take a New Approach to Disaster Philanthropy

September 4, 2018 Leave a Comment

Disaster philanthropy is gaining new importance within corporate social responsibility programs as part of a larger strategy rather than a short-term reaction. Companies recognize it is crucial to the economy to help communities rebound quickly from disasters and to directly support those employees affected. Following last year’s series of natural disasters, many companies are evaluating how they can respond more efficiently and effectively in the event of a disaster. Increasingly, companies are defining their specific role in response to disasters based on their expertise, products, people and resources.

Filed Under: News Tagged With: Cause Partnership, Corporate Citizens, Disaster Philanthropy, Disaster Preparedness

Dig Deeper

Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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