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Social impact trends — 2022 in rewind

December 14, 2022 Leave a Comment

Each year, we make social impact predictions for the year ahead based on our cause partnership expertise. 2022 brought more big shifts in cause partnerships. Let’s take a look back at how well our predictions held up.

Filed Under: News Tagged With: Cause Marketing Trends, CSR, DEI, JEDI campaigns, Social Impact

Back to school, back to cause campaigns

August 24, 2022 Leave a Comment

Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.

Take a look at some of the B2S campaigns we see getting it right this year.

Filed Under: News Tagged With: B2S, Cause Campaigns, cause-marketing, CSR, Social Impact

For Momentum announces Best of the Best Halo Award winner

August 2, 2022 Leave a Comment

The Halo Awards are North America’s highest honor for corporate social impact initiatives with outstanding consumer or employee engagement. These prestigious CSR, cause marketing and corporate social impact awards focus on initiatives where brand purpose and social impact intersect to help build a better world—and bottom line. Sponsored by For Momentum and selected by the Halo judges, the Best of the Best Halo Award is chosen from the full spectrum of Halo applications. It’s category agnostic and recognizes an initiative that demonstrates best practices in social impact engagement. The winner: Expedia Group and UNICEF USA – “Give the World a Shot.”

Filed Under: News Tagged With: BOTB, Cause Partnerships, CSR, Engage for Good, Halo Awards, Social Impact

Key Research Findings—Next Level Partnerships|Part 2

July 20, 2022 Leave a Comment

For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, Cause Partnerships, Corporate Citizenship, Corporate Partners, CSR, Social Impact, Social Impact Research

Why Nonprofits Should Care about NFTS | Part III

July 6, 2022 Leave a Comment

  By: Lucy Spratlin In parts I and II of this series, we explained NFTs and shared examples of how […]

Filed Under: News Tagged With: Cause Marketing Campaigns, CSR, NFTs, Social Impact

Key Research Findings—Next Level Partnerships|Part I

June 23, 2022 Leave a Comment

We’ve tracked corporate partnership trends for more than a decade and over the last year, we’ve seen that stakeholders have higher expectations of companies and their cause platforms across the board. Let’s dive into key learnings, including how corporate partnership decision makers are reacting to increased pressures and the motivations behind their decision making.

Filed Under: News Tagged With: Cause Campaign, Cause Partnerships, Corporate Philanthropy, CSR, Employee Engagement, Research, Social Impact

Why nonprofits should care about NFTs – Part II

June 7, 2022 Leave a Comment

Why nonprofits should care about NFTs. As we shared in Part I of our two-part non-fungible token (NFT) series, nonprofits and corporate partners are using NFTs to raise funds in exciting new ways, including auctioning one-of-a-kind digital art. Why the fascination?

Filed Under: News Tagged With: Business for Good, Cause Partnerships, Cryptocurrency, Metaverse, NFTs, Social Impact

Why nonprofits should care about NFTs – Part I

May 10, 2022 Leave a Comment

NFTs have created a wealth of opportunities for cause marketing over the last year and continue to gain ground. For many mission-driven organizations, a single gift of an NFT from a major brand to re-sell as a fundraiser can be a game-changer. We’re seeing innovative social impact partnerships capitalize on the NFT trend in three main ways: auctions, charitable investments and direct donations. Take a look at these stand-outs.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Cryptocurrency, CSR, Fundraising, Metaverse, NFTs, Social Impact

Black History Month: Top 5 cause campaigns we’re watching

February 22, 2022 Leave a Comment

Since 1976, Black History Month has raised awareness of the accomplishments of Black people throughout history. Black History Month highlights continued disparities in access to opportunity. It calls for communities to work together in achieving racial equity in every facet of life while preserving and celebrating Black culture. Take a look at a few of our favorite cause campaigns currently making an impact in a range of equity issues including STEM, career readiness, volunteerism for racial equity,  and Black culture and Black-owned brands.

Filed Under: News Tagged With: Black History Month, Cause Partnerships, cause-marketing, CSR, DEI, Social Impact

2022 planning: a consolidated social impact conference schedule

January 12, 2022 Leave a Comment

After another year of almost entirely virtual events, we’re glad to see most 2022 cause marketing, corporate social responsibility, and social impact conferences returning to in-person venues. Some events will be a hybrid experience, and a handful will remain remote. Take a look at our top picks so far and get details on the logistics.

Filed Under: News Tagged With: cause-marketing, Conferences, Engage for Good, Social Impact, Social Impact Conferences

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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