By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
CAUSE PARTNERSHIP: 5 LESSONS LEARNED IN 2020
In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.
Best in Class Cause Marketing Activations
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
Back-to-School 2020: Brands Using Social Good to Meet the Moment
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.
Awesome Social Impact Conferences – Updated Fall 2020 Edition
Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.
A 2020 Social Impact Mid-Year Review
Invest in deeper integrations in partnership work. Consumers today, especially Gen Z and Millennials, want to see true connections and meaningful impact beyond one-time campaigns. Causes and companies will need to work harder than ever before to ensure cause efforts are ‘authentigrated’ by all partners and not at risk of being seen as cause-jacked promotional stunts.
Companies Find Unique Ways to Answer Consumer and Employee Demands for Authentigrated Action
The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.
Home is the Key: Habitat for Humanity Shines Light on Affordable Housing with Multi-partner Cause Campaign
Recent events have only emphasized how a safe and secure home can make all the difference. Owning a Habitat home offers hope for more families every day. Please join the campaign by sharing your support using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey.
COVID-19 Resource Page for Cause Partnership Pros
A COVID-19 resource roundup for Cause Partnership Professionals
Tie Core Values to Partner Relationships to Create Business Value
Companies with strong cultures and core values tied to partnerships tend to perform better. It’s not surprising that many of the companies with the best CSR reputations also make up the Fortune 100 – Disney is an excellent example. Companies that demonstrate their genuine commitment by using their products, services and profits to make a lasting impact will experience greater employee and customer loyalty.
