After another year of almost entirely virtual events, we’re glad to see most 2022 cause marketing, corporate social responsibility, and social impact conferences returning to in-person venues. Some events will be a hybrid experience, and a handful will remain remote. Take a look at our top picks so far and get details on the logistics.
The data behind timely social impact topics (part III): Diversity, equity and inclusion (DEI)
DEI has topped the corporate purpose agenda for the last 18 months as stakeholders are increasingly holding companies accountable for their policies and actions. Partnerships can not only help companies avoid common mistakes and connect companies to the communities most underserved, but they can also help nonprofits extend their own DEI resources with further support.
The data behind timely social impact topics (part I): environmental, social and governance (ESG)
Has the environmental, social and governance movement touched your world of cause yet? It’s one of the biggest trends shaping the future of cause partnerships we uncovered in compiling Social Impact Stats 2021, For Momentum’s annual compendium, which includes our original research plus data from over 80 respected industry reports.
Whether ESG is at the heart of your cause or an area you have yet to fully explore, it’s important to be well versed and up to date because ESG is highly popular with both consumers and corporate partners. With a little digging, you may discover new opportunities aligned with your mission. Below we delve into a few of the ESG stats we see shaping social impact in the years ahead.
Social Impact Stats Compendium 2021
The latest For Momentum annual Social Impact Stats Compendium is now available. Don’t miss the data and key trends it offers to help drive your partnership success in the year ahead. You’ll get nearly 100 valuable insights in an easy-to-use reference format you can return to again and again.
NEW WEBINAR: Key data trends and practical advice to bolster social impact partnership planning
What does the most recent social impact data suggest about trends in cause and purpose-based partnerships for the year ahead? Come learn about the latest developments in Social Impact, CSR, ESG, DEI and Employee Engagement! Each year For Momentum compiles industry data into an easy-to-use compendium to capture the most updated and impactful information that cause practitioners need to be considering. In this September 14 webinar, you’ll get a first look at the latest data and will hear expert practitioners share their perspectives on must-watch trends and how they are impacting their partnerships and planning.
How back-to-school shopping trends shift campaigns: Part II
In Part 1 of our blog series, we shared a few general marketplace trends influencing this year’s back-to-school cause marketing campaigns. These include back-to-school shoppers staying online and partnerships that address the affordability gap for consumers and teachers. Next, we explore how five organizations are excelling at staying on trend with preferences and needs.
How back-to-school shopping trends shift campaigns: Part I
With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.
Meet the 2021 Best of the Best Halo Award Winners: The Trevor Project and Google.org
For the past two years, For Momentum has been honored to sponsor the Best of the Best Halo award at the annual Engage For Good (EFG) conference which took place virtually May 25–27, 2021. This year, judges selected an inspiring high-impact partnership, Leveraging AI To Save Young LGBTQ Lives: The Trevor Project and Google, as the clear overall winner of the Best of the Best Halo award. I was honored to present the award to representatives of the partnership who were integral to this collaboration which aligned cause and corporate so successfully
Sports and Cause Marketing Running Up the Scoreboard Part 2: Social Justice and Sports Partnerships
In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
The Shared Core Value Triad: Connecting Nonprofits to Corporations to Individuals
Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.
