With a wide spectrum of consumers beginning their back-to-school shopping, we examined what impact these marketplace trends may have on social impact campaigns.
For the past two years, For Momentum has been honored to sponsor the Best of the Best Halo award at the annual Engage For Good (EFG) conference which took place virtually May 25–27, 2021. This year, judges selected an inspiring high-impact partnership, Leveraging AI To Save Young LGBTQ Lives: The Trevor Project and Google, as the clear overall winner of the Best of the Best Halo award. I was honored to present the award to representatives of the partnership who were integral to this collaboration which aligned cause and corporate so successfully
In a climate of the COVID-19 pandemic, in-person event cancellations, political polarization, and widespread conversation about social justice after the death of George Floyd just over a year ago, something changed. Consumers shifted from preferring to demanding accountability and action from the brands they support. 59% of Americans say it is no longer acceptable for companies to stay silent on social justice issues.
Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.
In part three of our blog series, we shared the top cause marketing activations used in Best in Class (BIC) Cause Campaigns from our 2020 survey results. Now, we re-visit the expert insights we captured across four fundamental considerations: emerging technology, relationships, impact and alignment and strategy. Use them for inspiration in building your own best in class cause campaign.
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.
Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.