Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.
In part three of our blog series, we shared the top cause marketing activations used in Best in Class (BIC) Cause Campaigns from our 2020 survey results. Now, we re-visit the expert insights we captured across four fundamental considerations: emerging technology, relationships, impact and alignment and strategy. Use them for inspiration in building your own best in class cause campaign.
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.
Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.
Invest in deeper integrations in partnership work. Consumers today, especially Gen Z and Millennials, want to see true connections and meaningful impact beyond one-time campaigns. Causes and companies will need to work harder than ever before to ensure cause efforts are ‘authentigrated’ by all partners and not at risk of being seen as cause-jacked promotional stunts.
The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.
Recent events have only emphasized how a safe and secure home can make all the difference. Owning a Habitat home offers hope for more families every day. Please join the campaign by sharing your support using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey.