For Momentum offers consultative sales training (CST) that is effective because it goes beyond theory. We walk in practitioners’ shoes every day. We’ve built effective prospecting and partnership discovery techniques over 20 years in providing services to nonprofit clients. Our training has been tried and tested across hundreds of workshop participants and their unique skill-building needs.
How Nonprofits Can Optimize Corporate Partnership Teams
No matter the structure, we know that dedicated staffing and resources for corporate partnership stewardship plays a pivotal role in an organization’s ability to secure and steward corporate partners. In fact, in our benchmark study of 50 Best in Class cause campaigns, 84% of nonprofit organizations reported having a dedicated team involved in developing the cause campaign.
From over two decades of experience working with corporate partnership teams, we know that to achieve success in corporate partnerships, it is essential to establish a strong foundation, which involves creating a team structure filled with a variety of roles that best equips your organization to sign on and steward long-term corporate partners.
Take a look at this overview of the most common structures and team makeups to help guide you toward the right approach for your organization.
Landing Corporate Partners Part 2: Nailing the First Meeting
Before you meet with a potential corporate partner, it is essential to do your research. Review the prospect’s mission and values to tailor your pitch to their interests and needs. It will demonstrate to the prospect that you have taken the time to learn about their organization and are genuine in your interest in building a mutually beneficial partnership.
For Earth Month: a special interview with Hollis Hughes of the National Park Foundation
The National Park Foundation helps guide charitable giving to the greatest needs within the National Park Service. As the Director of Account Management at the National Park Foundation, Hollis Hughes oversees a portfolio of more than 65 corporate partners whose generosity has contributed to helping preserve some of America’s most treasured places.
Women’s History Month: Campaigns We’re Watching
For Women’s History Month and International Women’s Day, For Momentum is shining the spotlight on social impact partnerships championing women. As a woman-owned and women-led company, we’re pleased to support organizations helping to alleviate poverty and showcase cause marketing campaigns getting specific about the challenges women face: Pay inequity, Unequal access to fair treatment under the law, and Lack of leadership opportunities. Take a look at these standout campaigns for inspiration.
Cause Chat with Carrie Leovy of KABOOM!
By: Ashley Byars As Senior Strategist at KABOOM!, Carrie Leovy brings over 22 years of experience to developing meaningful, sustainable […]
Key Research Findings—Next Level Partnerships| Part III
We hope you’ve been enjoying our series of blogs highlighting key research findings from our 2022 report, Next Level Partnerships: A Corporate Perspective. In Part I, we shared insights into what corporations are looking for from nonprofit partners. In Part II, we looked at how corporations make partnership decisions. In this third and final installment, we zero in on factors that influence the selection of nonprofit partners and what makes the partnerships successful.
Key Research Findings—Next Level Partnerships|Part 2
For Momentum is pleased to continue to bring you highlights from our recently released 2022 report, Next Level Partnerships: A Corporate Perspective, the result of polling corporate partnerships professionals from 65 companies. In Part 1, we focused on what corporations are looking for from nonprofit partners. Here, we’ll take a close look at how corporations make partnership decisions and select partners.
For Earth Month: a special interview with the Project Scientist founder driving STEM education for girls
For Momentum sat down with Sandy Marshall, Founder and CEO of Project Scientist, to understand how she’s working with corporate partners to help the next generation of girls and women protect our planet through Science, Technology, Engineering and Math (STEM) education. Take a look at our questions, Sandy’s answers and new insights in the STEM space.
3 ways investing in purpose is good business for B2B
Corporate Social Responsibility (CSR) is a business value that can no longer be ignored. We know CSR strategy can help a company’s outward image with consumers, but as we continue to see the future of work evolve, CSR is also improving company culture and creating a differentiator for B2B partnerships. In fact, 86% of B2B professionals say purpose is important to their business. We’ve been seeing this play out in three main ways.