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For Earth Month: a special interview with the Project Scientist founder driving STEM education for girls

April 6, 2022 Leave a Comment

For Momentum sat down with Sandy Marshall, Founder and CEO of Project Scientist, to understand how she’s working with corporate partners to help the next generation of girls and women protect our planet through Science, Technology, Engineering and Math (STEM) education. Take a look at our questions, Sandy’s answers and new insights in the STEM space.

Filed Under: News Tagged With: Cause Partnership, Education, Environment, STEM, Sustainability

3 ways investing in purpose is good business for B2B

February 8, 2022 Leave a Comment

Corporate Social Responsibility (CSR) is a business value that can no longer be ignored. We know CSR strategy can help a company’s outward image with consumers, but as we continue to see the future of work evolve, CSR is also improving company culture and creating a differentiator for B2B partnerships. In fact, 86% of B2B professionals say purpose is important to their business. We’ve been seeing this play out in three main ways.

Filed Under: News Tagged With: B2B, Business for Good, Cause Partnership, CSR

Meet the 2021 Best of the Best Halo Award Winners: The Trevor Project and Google.org

June 8, 2021 Leave a Comment

For the past two years, For Momentum has been honored to sponsor the Best of the Best Halo award at the annual Engage For Good (EFG) conference which took place virtually May 25–27, 2021. This year, judges selected an inspiring high-impact partnership, Leveraging AI To Save Young LGBTQ Lives: The Trevor Project and Google, as the clear overall winner of the Best of the Best Halo award. I was honored to present the award to representatives of the partnership who were integral to this collaboration which aligned cause and corporate so successfully

Filed Under: News Tagged With: Cause Partnership, cause-marketing, Halo Awards, Pride Month, Social Impact

Peer-to-Peer Advice for Best in Class Cause Campaigns in 2021

March 9, 2021 Leave a Comment

In part three of our blog series, we shared the top cause marketing activations used in Best in Class (BIC) Cause Campaigns from our 2020 survey results. Now, we re-visit the expert insights we captured across four fundamental considerations: emerging technology, relationships, impact and alignment and strategy. Use them for inspiration in building your own best in class cause campaign.

Filed Under: News Tagged With: Cause Partnership, CSR, Social Impact

CAUSE PARTNERSHIP: 5 LESSONS LEARNED IN 2020

December 8, 2020 Leave a Comment

In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.

Filed Under: News Tagged With: Cause Marketing Trends, Cause Partnership, CSR, Employee Engagement, Social Impact

Data-Driven Fundraising Activation Tips for a Best in Class Cause Campaign

November 12, 2020 Leave a Comment

Best in Class survey participants ranked raising funds as the No. 1 impact of Best in Class Cause Campaigns. These fundraising strategies are the most popular. 

Filed Under: News Tagged With: Cause Activations, Cause Campaigns, Cause Partnership, Fundraising, Social Impact Research

Cause Marketing 101: Creating Partnerships to Drive Social Impact

January 16, 2019 Leave a Comment

As companies look to be a force for good, they are becoming more strategic about their cause partnerships as they choose nonprofit partners who align with their social purpose. These partnerships have become an integral part of business strategy as well as an effective way to demonstrate the value a company has in strengthening the communities where they live, work and play.

Filed Under: News Tagged With: Cause 101, Cause Partnership, cause-marketing

Creative Holiday Cause Campaigns Bring Joy to Nonprofits, Corporate Partners, and Shoppers

November 14, 2018 Leave a Comment

Tis the season… for holiday fundraising campaigns. Nonprofits and their corporate partners come together to tap into the generosity of holiday shoppers by launching creative cause campaigns. They extend the reach of these campaigns by using digital and social media to connect with holiday shoppers who want the opportunity to do good while making their lists and checking them twice. This most wonderful time of year to give back features matching gifts, holiday themed products, employee engagement, and activations with local impact, all of which you should consider for your holiday fundraising campaign. Be sure to approach corporate partners with ideas tailored to their brand, keeping both their internal and external audiences in mind, and let them know exactly how their donations will be used and the overall impact of their generosity.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, Holiday Cause Campaigns

Why Your Company Should Take a New Approach to Disaster Philanthropy

September 4, 2018 Leave a Comment

Disaster philanthropy is gaining new importance within corporate social responsibility programs as part of a larger strategy rather than a short-term reaction. Companies recognize it is crucial to the economy to help communities rebound quickly from disasters and to directly support those employees affected. Following last year’s series of natural disasters, many companies are evaluating how they can respond more efficiently and effectively in the event of a disaster. Increasingly, companies are defining their specific role in response to disasters based on their expertise, products, people and resources.

Filed Under: News Tagged With: Cause Partnership, Corporate Citizens, Disaster Philanthropy, Disaster Preparedness

Behind the Success of Habitat for Humanity’s Home is the Key Campaign

July 13, 2018 Leave a Comment

Together with the newest Habitat Humanitarians, Drew and Jonathan Scott, HFHI set out to bring energy and awareness to the new build sites starting on campaign opening day April 2 and continuing through closing events on April 26, including ribbon cuttings and a block party in Nashville. In addition to bringing phenomenal media coverage from the Today show, HGTV, People, USA Today, Us Weekly and many others, the brothers promoted their involvement to their nearly 7 million followers on Facebook, Instagram and Twitter throughout the month. HGTV also promoted the events via Facebook Live.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Partnership, cause-marketing, Habitat for Humanity, Strategic Cause Alliances

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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