As companies look to be a force for good, they are becoming more strategic about their cause partnerships as they choose nonprofit partners who align with their social purpose. These partnerships have become an integral part of business strategy as well as an effective way to demonstrate the value a company has in strengthening the communities where they live, work and play.
Tis the season… for holiday fundraising campaigns. Nonprofits and their corporate partners come together to tap into the generosity of holiday shoppers by launching creative cause campaigns. They extend the reach of these campaigns by using digital and social media to connect with holiday shoppers who want the opportunity to do good while making their lists and checking them twice. This most wonderful time of year to give back features matching gifts, holiday themed products, employee engagement, and activations with local impact, all of which you should consider for your holiday fundraising campaign. Be sure to approach corporate partners with ideas tailored to their brand, keeping both their internal and external audiences in mind, and let them know exactly how their donations will be used and the overall impact of their generosity.
Disaster philanthropy is gaining new importance within corporate social responsibility programs as part of a larger strategy rather than a short-term reaction. Companies recognize it is crucial to the economy to help communities rebound quickly from disasters and to directly support those employees affected. Following last year’s series of natural disasters, many companies are evaluating how they can respond more efficiently and effectively in the event of a disaster. Increasingly, companies are defining their specific role in response to disasters based on their expertise, products, people and resources.
Together with the newest Habitat Humanitarians, Drew and Jonathan Scott, HFHI set out to bring energy and awareness to the new build sites starting on campaign opening day April 2 and continuing through closing events on April 26, including ribbon cuttings and a block party in Nashville. In addition to bringing phenomenal media coverage from the Today show, HGTV, People, USA Today, Us Weekly and many others, the brothers promoted their involvement to their nearly 7 million followers on Facebook, Instagram and Twitter throughout the month. HGTV also promoted the events via Facebook Live.
11% of all online giving occurs in the last three days of the year. Here are 8 ways you can extend the Giving Season to reach your year-end goals.
ForMomentum is honored to partner with Paralyzed Veterans of America in creating the #ShowYourColors workplace giving campaign, a strategy for securing corporate support around Veterans Day, November 11th.
For Momentum is kicking off the month of November with a Take 5 interview with Suzanne Quigley, QVC’s Director of Community Affairs and CSR efforts. Learn more about QVC’s #GivingTuesday campaign, the power of relationships in CSR, and some fun facts about Suzanne!
Charles Best leads DonorsChoose.org, the pioneering crowdfunding nonprofit where anyone can help a classroom in need. At DonorsChoose.org, public school teachers create classroom project requests and donors can choose the projects they want to support. Today, more than two thirds of U.S. public schools have at least one teacher who has created a project request on DonorsChoose.org, and 1.8 million people have donated $360 million to classroom projects reaching 16 million students. Let’s Take 5 with Charles!
By: Lucy Spratlin, Account Director, For Momentum Corporate development professionals spend the majority of their time and are largely measured on […]