Prostate cancer is a formidable opponent, but for too long, systemic barriers have made the fight unequal. Disparities in diagnosis, treatment and survival rates persist, especially for Black men, Veterans, and rural underserved communities. That’s why ZERO Prostate Cancer, the nation’s leading advocacy, education and support foundation, has launched its most ambitious initiative yet: Blitz The Barriers.
This bold, multi-year, $20 million campaign is not just about raising awareness; it’s about driving tangible, lasting change on the ground in the communities that need it most. The ultimate goal? To save 100,000 lives by 2035, moving closer to the vision of Zero Stigma. Zero Barriers.
Beyond the Pink Ribbons: The Partnerships Making a Real Impact This Breast Cancer Awareness Month
October arrives, and with it, a wave of pink. From grocery aisles to fashion runways, the color becomes ubiquitous, signaling Breast Cancer Awareness Month. It’s a vital time for impact, bringing critical attention and much-needed funds to a disease that affects millions. Yet, amid the flurry of pink products and promotions, a question often arises: Is this just “pinkwashing,” a marketing ploy disguised as philanthropy?
While some campaigns may be superficial, many companies are committed to making a genuine, tangible difference. They go beyond simply turning their logo pink, offering transparent donations, long-standing commitments, and support for various research and patient needs.
This month, we shine a spotlight on four ways brands are leading the way in their partnership campaigns support meaningful change in breast cancer awareness.
Top 3 Partnership Planning Tips to Prepare for 2026
According to a recent survey by For Momentum, corporate decision-makers are becoming more strategic. They’re looking for nonprofit partners who not only align with their social purpose, but also help them meet their business goals. Take a look at our top three tips to help you prepare for a successful 2026.
3 Partnership Trends to Watch in 2025
Welcome to For Momentum’s annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI. Navigating this complex terrain will require adaptability and foresight. So, let’s peer into the future together as we explore the key trends that partnership professionals need to know to build even stronger collaborations in the year to come.
Cause Chat: How the Feeding America and Hy-Vee 100 Million Meals Challenge Campaign Got Ahead of an Ambitious Goal
For Momentum sponsored this year’s Best of the Best Halo award and wanted to know—and share—more about why this campaign has been so successful. We’re excited to give you a behind-the-scenes take from the team that brought the 100 Million Meals Challenge campaign to life.
Top Trends in Retail Cause Partnership
The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Partnership Strategy Development
For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Social Impact Trends 2024: A Data-Driven Look
For Momentum’s 2024 Social Impact Stats includes data sourced from more than 75 industry studies. It features insights to help practitioners better understand and adapt to trends in the social impact landscape and provides perspectives from consumer, employee and corporate decision-makers.
More Than a Campaign: More Than a Pet Campaign fetches new sponsors for the Humane Society of the United States
The Humane Society of the United States (HSUS) engaged For Momentum to evaluate the potential for engaging more corporate partners in cause marketing. At its core, the HSUS is a program-oriented and advocacy-driven organization with a deeply engrained culture of fighting for animal welfare across a wide range of issues, from ending the cruelties of animal testing and puppy mills to promoting humane wildlife management and better treatment for farm animals. This commitment and the organization’s concrete outcomes for animals are rewarded by millions of passionate individual supporters and donors across all demographics.
How Consultative Sales Training Helps Nonprofits Strengthen Partnerships
For Momentum offers consultative sales training (CST) that is effective because it goes beyond theory. We walk in practitioners’ shoes every day. We’ve built effective prospecting and partnership discovery techniques over 20 years in providing services to nonprofit clients. Our training has been tried and tested across hundreds of workshop participants and their unique skill-building needs.
