The end-of-year giving season is upon us, spanning Thanksgiving to Giving Tuesday to New Year’s Day. The giving season is connected to holiday shopping, which will be worth $807 billion this year, with many shoppers ready and willing to donate to causes they care about.  

A great cause partnership can help nonprofits leverage this time to expand awareness of their cause and elevate their year-end fundraising. It’s also a great opportunity for corporate partners to increase brand awareness and strengthen customer loyalty. While implementing new ideas, it’s important to keep best practices in mind to ensure your campaign’s success.  

Check out a few of our best practices below and let us know how you put them to work this year.