For Momentum

Search
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • Home
  • About Us
    • Our Team
    • Our Clients
    • Case Studies
    • Testimonials
  • Who We Serve
    • For Nonprofits
    • For Companies
    • For Agencies
  • Our Services
    • STRATEGY & POSITIONING
    • OPERATION SERVICES
    • CREATIVE SERVICES
    • TRAINING AND COACHING
  • Cause Marketing Resources
    • Cause Library
    • Cause Industry Influencers
    • Events
    • Blog
  • Connect

Best practices to boost end-of-year cause campaign results

November 17, 2022 Leave a Comment

By: Sarah D’Amico

The end-of-year giving season is upon us, spanning Thanksgiving to Giving Tuesday to New Year’s Day. The giving season is connected to holiday shopping, which will be worth $807 billion this year, with many shoppers ready and willing to donate to causes they care about.  

A great cause partnership can help nonprofits leverage this time to expand awareness of their cause and elevate their year-end fundraising. It’s also a great opportunity for corporate partners to increase brand awareness and strengthen customer loyalty. While implementing new ideas, it’s important to keep best practices in mind to ensure your campaign’s success.  

Check out a few of our best practices below and let us know how you put them to work this year. 

Cut through the holiday clutter with a clear call to action (CTA) 

There’s a lot of holiday advertising noise. Break through with a good reason why someone should donate to your cause. Don’t make donors do the work. Clearly explain: 

  • What you’re asking donors to do 
  • Why their donation is important 
  • How you’ll be a good steward of their gift 

1-800-Flowers and Feeding America have done a great job executing on a clear campaign call-to-action with social math to motivate donors and a clear plan for their dollars. $1 = 10 meals makes it easy to quickly see the significance of their donation and how just a few dollars can make a major impact.

Offer multichannel donation options 

Meet your donors where they are by creating opportunities to give both in-store and online. U.S. consumers are 31% more likely to use retailer websites for holiday shopping this year. However, many are also planning to do part of their shopping in person. Talk to your partner about top channels they use to engage with their audiences and see how you can leverage those to promote your campaign. Exploring a combination of both in person campaign activations and mobile-friendly donation options, like texting capabilities and app push notifications, is more likely to increase support from consumers.

 

Time your campaign launch right

Launch your campaign before #GivingTuesday and keep the campaign running through New Year’s Day. Neiman Marcus and Boys and Girls Clubs of America nail timing. Their annual campaign runs from October 24 through January 31 and gives consumers the opportunity to donate both online and in-store. The campaign is promoted in-store, on websites and on social. This year, Neiman Marcus also hosted an in-person launch event showcasing some of the unique aspects of the 2022 campaign. 

Use storytelling and great visuals 

Storytelling adds emotion to your campaign. It humanizes the cause, making consumers more likely to give. A compelling story and visuals create strong mental images that make campaigns memorable. Stories should focus on communities served and how funds raised directly impact lives. 

Outdoor Voices activewear and YMCA offer a great example. They teamed up for a limited-edition holiday activewear offering. The profits from the activewear collection went to the YMCA to help support more people getting access to exercise. The photography and video assets featured a diverse group of people modeling the collection. They also asked customers to submit their stories about the YMCA and shared them on their social media channels throughout the campaign. The imagery and stories created an emotional connection with consumers and increased brand recognition throughout the holiday season. 

 

 

For more best practices, check out our Key Elements of Best in Class Cause Campaigns 2020 Survey Results. To brainstorm more ideas, contact us. 

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Marketing Trends, End-of-Year Giving, Holiday Cause Campaigns, Retail partnerships, Social Impact Trends

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Dig Deeper

Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
For Momentum

404.420.5762
marketing@formomentum.com
Privacy Policy

Connect with Us

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Copyright © 2025 · For Momentum On Genesis Framework · WordPress · Log in